Social Media Survey Results

A couple of weeks ago we published the following blog post:  Social Media Goes Corporate – Are you Ready?  In the post, we included a short survey for you to tell us what social media sites you use and how often. We followed up that post with a discussion about social media during the weekly Career Pivot Office Hours program.

Now it is time to share the survey results.

Women were more likely to use social media than men. 

Does that surprise you?

The majority of the respondents used LinkedIn as their social media of choice, followed by Facebook and Twitter. Instagram and Pinterest are being used, but not as much as the top three social media platforms.

Women were more likely to engage in three or more social media platforms, where men, on average, used two social media platforms. Men primarily used LinkedIn and Facebook as their choice for social media.

Other social media platforms that were used by the respondents include:

• WhatsApp – a messaging app
• SMS Daily – a daily collection of short messages
• Snapchat – a messaging app
• Yammer – a social media network used by business for project teams
• Glassdoor – a job search app
• Google+ – a social media network for friends and family
• Blog – a platform for people to publish a blog

The majority of the respondents use social media on a daily basis, and that includes both men and women.

Finally, there were two respondents that said they use social media for work. One said that LinkedIn and Twitter were used for work and Facebook for personal use. Another said that they were using Yammer, a business social media platform, at work. I am sure many more of the respondents are already using social media in their professional lives.

Will the social media that we use in our personal life be the same as our corporate social media? 

Probably not. But it looks like social media will be used in both our professional and personal lives, and that will be the new normal.

Tell us what you think about social media in the corporate world.

We want to hear from you.

Check out past Career Pivot survey results here.

This post was written by Elizabeth Rabaey, a Baby Boomer herself, is a creative with a love for details. She has spent over 20 plus years working for environmental engineering and consulting companies providing project management and technical assistance on many innovative engineering projects. She has applied creative, literary and scientific skills to these projects to help the client maintain a profitable business operation and protect humans, health and the environment. Connect with her on LinkedIn and Twitter.

 

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