Podcast #196 – Deb Zahn of Craft of Consulting, Discusses Mindset Issues
Deb Zahn is from the CraftofConsulting.com. The craft of Consulting is your one-stop resource to learn the ins and outs of becoming a wildly successful, in-demand consultant while living the life you want.
The craft of Consulting is for consultants by consultants. I’ll share my decade-worth of knowledge about how to excel as a consultant. Plus you’ll get an abundance of insider access to consultants who have cracked the code to business success and life balance. You’ll also have access to Craft of Consulting tools and products that will help you apply this knowledge to your business and life.
This episode is sponsored by Career Pivot. Check out the Career Pivot Community.
Now on to the podcast…
Mindset is your attitudes, beliefs, and habits of thinking that make reality for you.
The mindset issues are:
- The belief that you cannot sell
Consulting is someone who is an external resource to an organization that gets paid to provide a service.
I Can’t Sell
Bad experiences with bad sellers lead many to think they cannot sell. You have to believe that the service you provide is really valuable.
What can I do to help the client I want to serve in the market I want to serve to reach their goals? Distill this into a value proposition in enough detail that you believe it.
Knowing the difference between need and demand is important.
You need to talk to people who can tell that there is a demand that you can fulfill.
Perceived scarcity is the belief that there is not enough business out there. This might also include imposter syndrome which is very common.
You can check out the Problogger episode called Strategies for Overcoming Imposter Syndrome.
Go get evidence on what is true. Do market research. Go talk to people on what they need and how you can help.
What is Your Value Proposition?
Define your value proposition and test it.
Go have a lot of discussions. Use the following post 7 Best Practices that Empower Your Career and Business.
You can find Deb at the Get Help Page on the Craft of Consulting.
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