Episode #191 – Andy Foote from LinkedInsights.com Discusses Strategies on Using LinkedIn
This week, I will interview Andy Foote of Linkedinsights.com and the Foote-notes podcast. Andy and I discuss what you need to know about how LinkedIn works in this time of a pandemic.
The LinkedInsights about page states:
- Author “3 Stunningly Good LinkedIn Profile Summaries” shared online by 2,000+ people.
- #1 most viewed writer on Quora for LinkedIn Product, Profiles & Groups.
- My 17 LinkedIn Publisher posts have been viewed by almost 70,000 people.
- Over 3.3 million people have read my www.linkedinsights.com blog since 2012.
- I’ve built and currently manage 12 LinkedIn Groups with 54,000+ members.
Basically Andy knows his stuff!
This episode is sponsored by Career Pivot. Check out the Career Pivot Community.
Now on to the podcast…
Andy wants you to get clear on the message that your LinkedIn profile delivers.
It is not about networking but building relationships. You build relationships by providing something of value.
Andy thinks the ‘Open to Work’ feature of LinkedIn is a bad idea as it smacks of desperation. During the time of a pandemic, you must be a marketer extraordinaire, be positive and be confident.
It is a good use of your time to publish content and be commenting on posts and articles.
Andy thinks in an ideal world you should create both articles and posts. Articles get indexed by Google and will be found where posts are not indexed.
The LinkedIn newsletter feature has been a closed feature for a chosen few. LinkedIn has made this more widely available recently. You cannot take the subscriber list off-platform.
Andy says you should look at content that is already out there and is doing well. Look for content with high engagement and figure out why it is generating that engagement. This will help you decide what kind of content to create.
It can take a long time to develop a following. Have an experimental mindset. Try different kinds of posts.
Content mentioned by Andy includes:
Polls are a great way to generate engagement by creating a poll with an “other” option.
Polls do not give you statistics.
You can find the Foote-Notes podcast here.
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