• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

512-693-7132

Packages   About   Testimonials

Career Pivot

Career Pivot

Repurpose your career. Pivot now.

  • Get Started
  • Books
    • Repurpose Your Career
    • Personal Branding for Baby Boomers
    • Repurpose Your Career 2019 Book Launch
  • Podcast
    • Career Pivot Interviews
    • Interviews with Career Experts
    • Repurpose Your Career Audio Book
    • Repurpose Your Career Series
    • Becoming an Expat
    • Question and Answer
    • Other Topics
  • Blog
    • Life and Careers in the 2nd Half of Life
    • Ageism
    • Career and Industry Disruption
    • Career Success in the 2nd Half of Life
    • Career Pivot
    • COVID-19 Pandemic
    • Job Search
    • Entrepreneurship in the 2nd Half of Life
    • Encore Careers
    • Social Media
    • Networking
  • Community
  • Resources
  • Expat
  • Contact

Get Career Pivot Insights

Target the Company and Quit Chasing the Job [Updated]

Target the Company?

target the companyYes, you heard me correctly…target the company and quit chasing the job.

This is the philosophy behind the Targeted Job Search.

As a baby boomer, I was raised to be loyal to my employer. When the right opportunity came about, it would typically be offered to me. If I wanted to change jobs, I would go to the newspaper, trade publications and, later, job websites for job ads.

The employer was in control and used various marketing tools to attract prospective job seekers.

Well, the traditional job search is dead and may it rest in peace.

Now companies source perspective employees, notice I did not say job seekers, via LinkedIn, Google and other social and career platforms. They no longer care that you are not looking for a job. If you want to play this game you need to be a good passive candidate or someone who is easily found.

Gone are the days where you could apply for the job and hope to get an interview.

Job Listings

When you go to Monster.com, Indeed.com or any company website with positions listed, how many of those positions are real? What percentage of jobs are actually listed?

You have to understand why companies post jobs:

  • They are legally obligated. If the position is funded by your tax dollars then the position will be listed. This includes federal, state and local governments, higher education, NGOs, and K-12 education.
  • It is the only path into the HR systems. I have seen multiple instances where a job was posted after a final candidate was selected. They posted it so that the candidate could formally apply and once that was completed they took the posting down.
  • The company wants to collect resumes for the future. A number of large companies have the same jobs posted permanently. This is so they can collect resumes so that when they are ready to fill a position, they have a large database of candidates available.

Many jobs simply do not get posted. Outside of government and higher education, it is difficult to determine but only 20-50% private sector positions actually get posted to find candidates.

Repurpose Your Career Podcast

Listen to the most recent episode

The higher the skill level of the position the less likely it will get posted.

Quit chasing the job!

Depending who you listen to but a large percentage of positions are filled through referrals. This is all about risk mitigation in the hiring process. The safest hire is an internal candidate. The next safest hire is an external candidate with an employee referral.

Therefore, build a target list of companies that you want to work for and build a referral network.

The Targeted Job Search

I teach my clients to target the company they want to work for and then network their way in. When a position opens up or is created, you want either your contact to refer you to the hiring manager or have the hiring manager to think of you! You want them to already know who you are,  your skills and values.

There are 4 steps to the process:

1 – Build the Target List

You need to build a target list of companies that can hire you. Who hires people like yourself in your geography? You may want to read the post – Finding People Who Look, Taste and Smell Like You.

In a later post, I will write about how to build this list, but it can be as simple as asking your friends where they work and are they happy.

2 – Research Your Target List

Once you have a list of 15-25 companies, investigate each company to see if you want to work there. You will do this by contacting employees who currently work there and former employees. Current employees can be referral sources and former employees can tell you why you left!!

3 – Connect on LinkedIn with Recruiters and other HR professionals

In the world of recruiting, hiring recruiters and other HR professionals are the mesh that holds things together. They are usually connected to everyone in their company.  When you are connected to an internal recruiter all of their connections become 2nd-degree connections for you. Also, recruiters move from company to company and carry their connections with them.

Recruiters can be firewalls or roadblocks in your job search but being connected to them on LinkedIn is invaluable.

4 – Build Your Referral Network

Reach out and connect with employees in your target companies. Specifically, reach out to employees in the functional area where you want to work. Connect with them on LinkedIn and then approach them to meet in person. Ask for AIR—Advise, Insights, and Recommendations. The magic word is “advice”. When you ask for advice it is a compliment and people will rarely turn your down.

In building your referral network, you will want to meet as many people who have either direct hiring responsibilities or are key influencers in the hiring process.

Next Steps

If you methodically target the company and not the job, you will have a steady stream of employment leads.

This process never ends! Whether you get the job or are rejected you will continue through this process over and over again. Even once you have the job you will restart the process 6 months after your start date. If you do not get the job, you will use LinkedIn to find who did get the position and adjust accordingly.

In today’s world, you need to always be working the process.

To read the rest of the Targeted Job Search series click here.

Marc Miller  

Like What Your Read? Get Career Pivot Insights

Do You Need Help With ...

Check out our Help Center where you have access to 14 different content portals.

Category iconJob Search

Reader Interactions

Comments

  1. Ian Bond says

    May 19, 2017 at 2:53 am

    I just spoke to an internal HR recruiter on behalf of of a former employee to provide a reference. She was delighted I would take the time to speak to her.

    I quickly discerned she had sourced my ex-colleague was promoting her internally. My CV has the gravitas to really help her and she immediately invited me to connect on LinkedIn.

    Her connection is a treasure trove for me that I’ll methodically develop, not that I’m looking. Maybe I’ll use this connection to help someone else. Great possibilities!

    Helping others first can often help you in the longer run.

    Great advice Marc and actionable steps to take!

Primary Sidebar

Are you ready to take control of your career?
Are you ready to stop reacting and start planning what is next?

 

Join Career Pivot

For those who want to fall in love with their work again, redeploy their experience and skills into a new career, and prudently make a shift, Marc Miller’s strategic guidance is a pathway to success.

Kerry Hannon, author of Never Too Old To Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life

Available on Amazon.com and other fine retailers

Blog Categories

  • Age Discrimination (19)
  • Becoming an Expat (39)
  • Career and Industry Disruption (35)
  • Career Pivot (92)
  • Career Success in the 2nd Half of Life (107)
  • COVID-19 Pandemic (32)
  • Encore Careers (19)
  • Entrepreneurship in the 2nd Half of Life (17)
  • Job Search (109)
  • Life and Careers in the 2nd Half of Life (61)
  • Networking (32)
  • Podcasts (311)
    • Podcast – Becoming an Expat (28)
    • Podcast – Career Pivoter (60)
    • Podcast – Expert (158)
    • Podcast – Other (20)
    • Podcast – Question and Answer (18)
    • Podcast – Repurpose Your Career Book (18)
    • Podcast – Repurpose Your Career Series (16)
  • Retirement (14)
  • Social Media (15)
  • Survey Results (17)
  • The Multi-Generational Workplace (20)

Popular Posts

  • What If You Are Not Passionate About Anything? [Updated] (369,067)
  • College Degree After 50 – Is It Worth It? It… (132,959)
  • Talents versus Skills – Do you know the difference? (127,447)
  • Are you a Multipotentialite? (65,379)
  • What is Your Current Salary? How to Answer! [Updated] (64,043)
  • Perfect Fit for the Position? Expect to Lose! [Updated] (46,966)
  • Who is Really Making the Hiring Decision? [Updated] (43,602)
  • How Long Will My Job Search Take? Longer Than You… (40,967)
  • Dealing with that Directionless Feeling [Updated] (29,649)
  • 3 Steps to Get the Hiring Manager or Recruiter to Respond (27,726)
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

© Marc Miller and Associates, LLC 2012-2019 ~ All Rights Reserved | A Standard Beagle Website | Read Our Privacy Policy and Terms and Conditions