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Career Pivot

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What It Is, How To Manage It, and Why It’s No Longer Optional

PBfBB_kCover-02 Baby Boomers were raised to be obedient employees. We were expected to go to work for father-like corporations that would take care of us. But the world has changed. Those days are gone.

We now need to look at ourselves as products—well-defined products that can be promoted worldwide. This is defined by personal brand. Can you afford to ignore developing and promoting your personal brand? If you want to stay employed for the next 20 years (which many Baby Boomers will need to do), that answer is: No.

In Personal Branding for Baby Boomers, Marc Miller breaks down the steps to building a great online reputation, specifically tailored to those 50+ who find themselves job hunting or competing for work in today’s “LOOK AT ME!” business environment. How can you compete for jobs with digital-savvy Generation Xers and sharp-witted Millennials? You can. Marc Miller will give you the blueprints to put your best face forward. You’ll find easy-to-follow, candid advice on:

  • Why and how to build a personal brand
  • How to write your own personal brand story
  • Establishing credibility through blogging and even writing your own book
  • Setting up social media profiles that can help you stay relevant and increase your competitive edge

Each chapter comes with downloadable action steps to get you started immediately.

Available on Kindle
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Table of Contents

WHAT IS A PERSONAL BRAND?

SHOULD BABY BOOMERS CARE ABOUT PERSONAL BRAND?

THREE KEY ELEMENTS OF YOUR BRAND STORY

THREE THEMES FOR WRITING YOUR BRAND STORY

YOUR BRAND STORY: WHO SHOULD WRITE IT?

ESTABLISH CREDIBILITY THROUGH BLOGGING

PERSONAL BRANDING USING SOCIAL MEDIA

THREE KEY ELEMENTS OF YOUR LINKEDIN PHOTOGRAPH

GET NOTICED: LINKEDIN PUBLISHER AND SHAREABILITY

WRITE A BOOK TO ESTABLISH YOUR PERSONAL BRAND

Reviews

Establishing a personal brand is critical to career success regardless of age. Marc shows Baby Boomers why they should care about personal branding and how to craft their unique story and share it through social media so they get noticed.

 Dan Schawbel, New York Times bestselling author of Promote Yourself and Me 2.0

Rah-rah self-promotion is one of those things that makes Baby Boomers flinch. Building a ‘personal brand’ seems somehow crass. But stop right there. Career Coach Marc Miller has worked with hundreds of clients, and he knows firsthand that it’s non-negotiable for successful job seekers. In his new e-book Personal Branding for Baby Boomers, he has written an indispensable guide for people looking to learn why they need to take control of their personal brand in today’s workplace and how to do so in clear, actionable steps.

Kerry Hannon, career and retirement expert, author of Love Your Job: The New Rules for Career Happiness, What’s Next: Finding Your Passion and Your Dream Job in Your Forties, Fifties and Beyond and Great Jobs for Everyone 50+

Lots of experts talk about the importance of personal branding for career success, but Marc Miller teaches you how to make it happen. This quick read is chock-full of helpful resources, smart tips and easy-to-implement strategies that will empower you to grab control of your career and stand out from the competition.

Nancy Collamer, author of Second-Act Careers: 50+ Ways to Profit From Your Passions During Retirement and founder of MyLifestyleCareer.com

Marc Miller’s book puts Boomers in the driver’s seat, providing a step-by-step resource to help capture the essence of a seasoned professional’s personal brand. As Miller says, “the world has changed” so it’s time to adapt using his suggestions for some healthy self-promotion using social media and blogging. It’s a simple read, but don’t let that fool you! The action steps and questions Miller suggests are spot on but do require some deep thought and outside input! Get going! You won’t regret it!

Hannah Morgan, job search and social media strategist, Career Sherpa

Personal Branding for Baby Boomers teaches you exactly what you need to know to successfully build relationships and expand your professional reputation. Don’t miss this opportunity to learn how to use today’s tools to market your skills and accomplishments.

Miriam Salpeter, social media strategist and consultant, Keppie Careers

You are what Google says you are. If you get this then you get the importance of building your personal brand, online and offline. For Baby Boomers who may not know the ‘how,’ Marc has the answers. He shows you how to share your story in a way that builds your brand and establishes your expertise. If you’re looking for actionable insight to advance your career, keep reading.

Michael Peggs, Marccx Media founder and host of You University, The Personal Branding Podcast

Marc Miller’s Personal Branding for Baby Boomers should be considered a manifesto, not just for Baby Boomers but for all generations, about the importance of creating a personal brand, not just for [a current] job search but throughout your entire career. It is ‘No B.S.’ career advice.

Jeff Altman, The Big Game Hunter
Recruiter, host of Job Search Radio, author