• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

512-693-7132

Packages   About   Testimonials

Career Pivot

Career Pivot

Repurpose your career. Pivot now.

  • Get Started
  • Books
    • Repurpose Your Career
    • Personal Branding for Baby Boomers
    • Repurpose Your Career 2019 Book Launch
  • Podcast
    • Career Pivot Interviews
    • Interviews with Career Experts
    • Repurpose Your Career Audio Book
    • Repurpose Your Career Series
    • Becoming an Expat
    • Question and Answer
    • Other Topics
  • Blog
    • Life and Careers in the 2nd Half of Life
    • Ageism
    • Career and Industry Disruption
    • Career Success in the 2nd Half of Life
    • Career Pivot
    • COVID-19 Pandemic
    • Job Search
    • Entrepreneurship in the 2nd Half of Life
    • Encore Careers
    • Social Media
    • Networking
  • Community
  • Resources
  • Expat
  • Contact

Get Career Pivot Insights

Never Too Old to Get Rich by Kerry Hannon [Book Review]

Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life by Kerry Hannon

never to old to get richNever Too Old to Get Rich by Kerry Hannon is a guidebook for people in the second half of life who want to start a business. The book is dense with information, presented as a series of case studies and interviews that profile twenty people who started businesses after a career spent doing something else. Never Too Old to Get Rich is full of specific advice backed up by real-life examples.

Entrepreneurship is not a Young Person’s Game.

Hannon cites research that shows that businesses started by people over 45 have nearly twice the success rate of businesses started by people in their 20s. The idea of a successful youthful startup is not a common real-world occurrence.

Not a Roadmap to the High Life

The concept of “rich”, referred to in this book title, is not always a reference to monetary gain; for most of the people profiled, money was not their greatest motivation for starting a business. While all the businesses profiled are making a profit, only a few generate a great deal of cash. Some are non-profits and the founders are rich in the feeling of satisfaction they get from making a difference rather than receiving purely monetary rewards.

An Employment Expert Profiles Entrepreneurs

Hannon’s deep expertise, honed through years of consulting and writing about employment, is evident throughout this book. The voice of experience shines through in the voice of the author as well as those of the successful business owners she profiles. It feels solid, encouraging, and realistic. Starting a successful business takes resources, planning, and hard work, and example after example shows you how it can be done.

A Wide Variety of Businesses and the Motivation Behind Them

The business profiles in the book are organized into four general categories. These are businesses reflecting a passion, cross-generational teams (both inside and outside of family ties), social entrepreneurship, and women entrepreneurs.

Well-Structured Case Studies

Each business profile in this book shares a rich history of how the business was started and the challenges it faced along the way. These stories are full of details, and the author asks many of the same questions of each business owner. This structure lets me compare different businesses and founders using a similar yardstick. It allowed me to see patterns that emerged, as well as places that each business was unique.

Each profile also contains a section that shares advice from the business owner and lessons to be learned from the type of business or person being profiled.

Passions Don’t Always Translate to Profits

Readers are advised to think carefully about what business they want to start, especially if it’s related to one of their hobbies.

Something that is a relaxing refuge when you see it as a hobby can lose its appeal if you need the hobby to turn a profit. There are several people, including the author, who turn away from some business ideas for this reason. Hannon includes ideas for putting a hobby-based business through a trial run to see if it can be a viable full-time business.

Great Source for Advice and Inspiration

The depth of information presented in this book makes it difficult to do it justice in a review. If you are interested in starting a business that reflects a change from your day job career, I recommend this book highly. I think you’re likely to find someone who is following a similar path to the one you’re facing. You will also find not only people who succeeded but also those who decided a particular path was not going to work for them, along with the reasons why.

Repurpose Your Career Podcast

Listen to the most recent episode

Worthwhile for Anyone Considering a Career Pivot

I strongly recommend this book for anyone thinking of pursuing a new career in the second half of life. It may validate and guide your choice, or it may give you new things to think about. Either way, I think you will benefit from reading it.

CREDIT: Nick Hagen for The New York Times

This was written by Cleo Parker. Cleo is a marketing insight and analytics professional with a background in advertising who currently lives with her husband in a suburb of Detroit, Michigan. She is also a lifelong purebred dog enthusiast and was recently approved to become a licensed AKC judge. Cleo combines her professional and personal interests in her Dog Marketing Blog and is employed part-time at a local university. She is working on a career pivot that sells her marketing expertise to dog clubs and businesses.

 

Like What Your Read? Get Career Pivot Insights

Do You Need Help With ...

Check out our Help Center where you have access to 14 different content portals.

Category iconEntrepreneurship in the 2nd Half of Life Tag iconkerry hannon

Primary Sidebar

Are you ready to take control of your career?
Are you ready to stop reacting and start planning what is next?

 

Join Career Pivot

For those who want to fall in love with their work again, redeploy their experience and skills into a new career, and prudently make a shift, Marc Miller’s strategic guidance is a pathway to success.

Kerry Hannon, author of Never Too Old To Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life

Available on Amazon.com and other fine retailers

Blog Categories

  • Age Discrimination (21)
  • Becoming an Expat (42)
  • Career and Industry Disruption (37)
  • Career Pivot (94)
  • Career Success in the 2nd Half of Life (115)
  • COVID-19 Pandemic (33)
  • Encore Careers (28)
  • Entrepreneurship in the 2nd Half of Life (20)
  • Job Search (111)
  • Life and Careers in the 2nd Half of Life (69)
  • Mental Health (6)
  • Networking (33)
  • Podcasts (337)
    • Podcast – Becoming an Expat (30)
    • Podcast – Career Pivoter (64)
    • Podcast – Expert (180)
    • Podcast – Other (20)
    • Podcast – Question and Answer (18)
    • Podcast – Repurpose Your Career Book (18)
    • Podcast – Repurpose Your Career Series (16)
  • Retirement (15)
  • Social Media (17)
  • Survey Results (17)
  • The Multi-Generational Workplace (21)

Popular Posts

  • What If You Are Not Passionate About Anything? [Updated] (379,460)
  • College Degree After 50 – Is It Worth It? It… (152,166)
  • Talents versus Skills – Do you know the difference? (129,546)
  • Are you a Multipotentialite? (69,119)
  • What is Your Current Salary? How to Answer! [Updated] (66,201)
  • Perfect Fit for the Position? Expect to Lose! [Updated] (47,691)
  • Who is Really Making the Hiring Decision? [Updated] (46,480)
  • How Long Will My Job Search Take? Longer Than You… (41,757)
  • Dealing with that Directionless Feeling [Updated] (32,790)
  • 3 Steps to Get the Hiring Manager or Recruiter to Respond (28,356)
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

© Marc Miller and Associates, LLC 2012-2019 ~ All Rights Reserved | A Standard Beagle Website | Read Our Privacy Policy and Terms and Conditions