Podcast #163 – Marc Interviews Jeff Tidwell and Carole McManus, founders of NextforMe.com
Next For Me was founded by Jeff Tidwell as a catalyst for change. This organization celebrates potential through new work, a new purpose, or a new social contribution.
Jeff began his career with alternative newspapers and then moved online; he has since worked in Silicon Valley and New York overseeing online communities and user experience for E*TRADE, WebMD, Oncology.com, MarketTools, Chirp Interactive, and many startups. Today, he’s the CEO and Co-Founder of Next For Me. He has been a featured speaker at TechInclusion and is a regular contributor to Forbes “Chronicles of a 50+ Entrepreneur”; Jeff is also a regular guest on podcasts and ‘longevity economy’ conferences and events. He is the author of “Next For Me: A Guide to Startups for Dreamers“.
Carole McManus, co-founder and Editor in Chief, is a marketing and social media strategist with a history of building some of the most successful online communities on the Web, including Yahoo! and BabyCenter. Her former clients include Frito-Lay, Del Monte, Johnson & Johnson, E*TRADE, HBO.com, Edmunds.com, and Oncology.com. She is currently the Director of Digital Marketing for CatCon and on the Board of Directors of the WELL, which Wired Magazine called “the world’s most influential online community”. Carole and Jeff have worked together for nearly 20 years.
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Now on to the podcast…
Everything started with Jeff speaking at a TechInclusion conference, where he noticed that tech diversity and inclusion programs did not usually include age as a factor.
Discussing ageism is not something people are willing to talk about. This topic exposes people, and even though we all agree we need to fight ageism, not everyone is in a position to have that fight. They need to stay working, catch up from the last recession, and are often kids returning with debt and taking care of aging parents.
Next For Me: A Guide to Startups for Dreamers
Carole and Jeff just published the book Next For Me: A Guide to Startups for Dreamers.
The first part is about the philosophical center.
The second part is about mindset.
Jeff discusses using Oblique Strategy cards, which are techniques to pull out creativity out of people.
The third part is the tactical side – how to take care of yourself and how to be a “hacker”. This is not about being technical but rather about using free or low-cost tools to keep investment low.
Key points include:
- ‘Always publishing’ is a key strategy.
- How to say no to people so you can use your time more efficiently.
- Start selling from day one.
Exercises are included at the end of each section.
The book is intended to be read in a single sitting.
You can find the book at Community.Nextforme.com as a workshop. You can read a chapter, say what you want to say and then move on.
Carole and Jeff encourage you not to be afraid. This process is fun and meaningful but you have to have an open mind.
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