Podcast #180 – Marc interviews Wendy Mayhew, Author of WISER: The Definitive Guide to Starting a Business After the Age of 50
Author Wendy Mayhew has been an entrepreneur for 40 years. Her most recent businesses are WISE – Seniors in Business and WISE 50 over 50 Awards.
WISE – Seniors in Business was formed to change how older entrepreneurs are perceived and to guide wannabe older entrepreneurs in deciding if entrepreneurship is for them. Wendy has quickly become Canada’s leading expert on older entrepreneurship. She has done extensive research and understands the challenges facing this newest and fastest-growing group of entrepreneurs. Wendy is a sought after speaker and workshop facilitator by business organizations now starting to realize the importance of serving this newest group of entrepreneurs.
Seeing the gap of information available to older entrepreneurs, Wendy authored WISER: The Definitive Guide to Starting a Business After the Age of 50 to assist this group of new entrepreneurs in starting their businesses.
Wendy also offers assistance and guidance for business organizations who are setting up programs specific to new entrepreneurs starting a business later in life.
The WISE 50 over 50 Awards recognize and celebrate Canadian entrepreneurs over the age of 50. With the support of well over 100 Canadian organizations sharing information on the awards through their networks, the 50 over 50 Awards have generated awareness on the most under-supported and underserved group of new entrepreneurs in Canada.
Now on to the podcast…
The transition from employee to entrepreneur mindset is a challenge.
Wendy grew up in an entrepreneurial family. She struggled early on in working for someone else.
Check out the WISER webinar.
What is the biggest challenge for entrepreneurs after 50?
Wendy says to not jump into it. Do your research and talk to people. Keep talking and asking questions. Wendy believes entrepreneurism is your thoughts and ideas, and therefore, it is your decision on whether to move forward.
Wendy is an example of someone who did not seek advice. She did not go bankrupt, but it was really rough. She made a huge mistake but resolved to fix it. Wendy tells the story of how her business was birthed when she left her employer with a major client.
If you do not have customers you do not have a business. Wendy wants you to embrace customer service.
Wendy does not want anyone jumping into entrepreneurship. Be willing to ask for help. Entrepreneurs like to help entrepreneurs.
You can reach Wendy at Wise-Seniorsinbusiness.com. You can purchase both the paperback and ebook formats on her website.
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