Ever since Career Pivot appeared on the Forbes Top 100 Career Websites List I have wanted to closely dissect this list to better understand the industry and trends. Here is what I found!
I created my own categories and I placed each website in one and only one category. Therefore, my analysis is strictly subjective!
General Career Coaching/Services
The largest category with thirty websites on the Forbes Top 100 Career Websites list were those that provide general career coaching or provided a career related service. This included websites:
- Guerrilla Marketing For Job Hunters
- Profession Direction
- The Career Artisan
- Tweak It Together.
I selected the websites somewhat at random but it gives you a good flavor for the wide variety of services they provide. Most contain a free component but every website is intended to sell some career service.
The thing that I found interesting is most, if not all, of these websites did not exist prior to 2006. This is an industry that has grown up in the last ten years to service the growing population that need career related services.
This category really surprised me!! I fully expected to see CareerBuilder, Dice.com, Monster, SimplyHired, Indeed, TheLadders, and USAJobs. There were over 25 websites on the Forbes Top 100 Career Websites list that fit this category. Some were really interesting:
- CareerBliss – CareerBliss empowers you to choose happy with company reviews and ratings, salary info and jobs
- CoolWorks – Summer Jobs and Seasonal Jobs in Great Places
- FlexJobs – Telecommuting Jobs and Professional Part-Time Jobs
- Modern-Day Nomads – Top Travel Jobs & Inspiration for Globetrekking, Creative Professionals
- Startup Hire – Search thousands of jobs at the world’s best startups and find your place to shine
Above is just a sampling of some of the really interesting job board websites. There are many more specialty job boards.
A significant number of websites targeted the Gen Y or Millenial generation. I have a son who is a very early Millenial and he graduated college in 2006 exactly four years after graduating from High School. (Very unusual for this generation!!) The great recession started in the fall of 2008 with the collapse of Lehman Brothers. He has grown up to be a fine young man and he is off my payroll!
In thinking about this generation, the vast majority are graduating into the worst job market since the great depression. On top of that, their baby boomer parents told them to follow their passion. The jobs and careers would follow.
Boy did that not happen!
Heck there are five websites on the Forbes Top 100 Career Websites list with Intern in their name! A few examples of these websites include:
- Boredom to Boardroom – Helping young professionals build successful careers with an inside look into HR and the corporate
- Levo League – Levo League is a social good startup designed to elevate young women in the workforce by providing the career resources needed to achieve personal and professional success
- The Branding Muse – The Branding Muse provides actionable advice and resources that eliminate confusion and helps students, working professionals and entrepreneurs develop their personal brand
There were eleven websites on the Forbes Top 100 Career Websites list that I classified as community websites. Their purpose was to create a community that would help itself. Some of these are free and some have a monthly charge. This includes websites:
There quite a few general resource websites that you will recognize like Salary.com, Glassdoor, Recruiter.com and About.com Careers section.
What about Baby Boomers?
There is Encore.org where their focus is on encore careers for social good. You could bundle them into this category and say three websites. None the less, it appears to be an under served market.
I want to pose the question – why are there so few online services focused on the Baby Boomer generation?
Let me know what you think? I will be writing about this next week!Marc Miller
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