• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

512-693-7132

Packages   About   Testimonials

Career Pivot

Career Pivot

Repurpose your career. Pivot now.

  • Get Started
  • Books
    • Repurpose Your Career
    • Personal Branding for Baby Boomers
    • Repurpose Your Career 2019 Book Launch
  • Podcast
    • Career Pivot Interviews
    • Interviews with Career Experts
    • Repurpose Your Career Audio Book
    • Repurpose Your Career Series
    • Becoming an Expat
    • Question and Answer
    • Other Topics
  • Blog
    • Life and Careers in the 2nd Half of Life
    • Ageism
    • Career and Industry Disruption
    • Career Success in the 2nd Half of Life
    • Career Pivot
    • COVID-19 Pandemic
    • Job Search
    • Entrepreneurship in the 2nd Half of Life
    • Encore Careers
    • Social Media
    • Networking
  • Community
  • Resources
  • Expat
  • Contact

Get Career Pivot Insights

3 Key Elements of Your Brand Story

Your brand story is exactly that, a story

Brand storyIt should tell me who you are in a story format.

It should NOT be a diatribe of your accomplishments but it should be a short story that tells your passions, your strengths and your goals

I wrote previously on the process of writing your brand story and who should write it – Your Brand Story – Who Should Write It?

There are 3 key elements to a brand story.

A Strong Opening

We want to open the story with a compelling message to entice the reader to want to read on. I use ….

I have had an eclectic career to say the least!

Carol Ross, a career coach from Denver, starts her story:

Everyone has a story, waiting to be told.

Tonya Clement has a bit more thoughtful opener:

Perhaps the most important lesson of my life is this: there is a big difference between being alive and truly living, and trading one for the other often means heeding destiny’s call.

Repurpose Your Career Podcast

Listen to the most recent episode

Be creative but authentic!

A Memorable Label

You will want to label yourself with a phrase that is memorable. In my previous post I mentioned that I used to refer to myself as an articulate techno-weenie and I now refer to myself as a recovering engineer.

In the Carol’s, Tonya’s and my brand story, we want you to remember our company names. In my case, that is Career Pivot.

Your story and your label should enforce what you want people to remember about you. You should come up with a catchy phrase that says who you are that is memorable but authentic. Marketing that sounds great but doesn’t really tell who you are is a bad idea. Find a group of your friends who can brainstorm on the topic and share what they think is a true expression of who you are and what you bring to the table. Come up with 20-30 phrases and then you may want to test them out… You have to be comfortable using the phrase!

This is not different from the key phrases from brands like Nike, Just Do It, or Allstate, You’re in Good Hands with Allstate, or Capital One, What’s in your Wallet or M&Ms, It melts in your mouth, not in your hands.

A Brand Theme

What do you want people to think and/or feel after they have read your story. There should be a common theme that accompanies your label.

In Tonya Clements‘ story that I referenced above, it was all about how mountain climbing was inspirational and how she climbed Mount Everest. Which led her to building programs to inspire people to reach their peak performance.

It is a great theme that could easily inspire you to contact her. The story is about inspiration.

My story is much simpler. It is about how a near fatal bicycle accident provided me the push to do what I really wanted to do with my life, helping people make career decisions. The story is about finding career direction and satisfaction.

Are you ready to write your brand story?

This post is part of a new regular series on the Personal Branding Blog.

You can read the original post on the Personal Branding Blog.

Marc Miller  

Like What Your Read? Get Career Pivot Insights

Do You Need Help With ...

Check out our Help Center where you have access to 14 different content portals.

Category iconLife and Careers in the 2nd Half of Life Tag iconredirect,  update

Primary Sidebar

Are you ready to take control of your career?
Are you ready to stop reacting and start planning what is next?

 

Join Career Pivot

For those who want to fall in love with their work again, redeploy their experience and skills into a new career, and prudently make a shift, Marc Miller’s strategic guidance is a pathway to success.

Kerry Hannon, author of Never Too Old To Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life

Available on Amazon.com and other fine retailers

Blog Categories

  • Age Discrimination (19)
  • Becoming an Expat (39)
  • Career and Industry Disruption (36)
  • Career Pivot (92)
  • Career Success in the 2nd Half of Life (108)
  • COVID-19 Pandemic (32)
  • Encore Careers (20)
  • Entrepreneurship in the 2nd Half of Life (18)
  • Job Search (109)
  • Life and Careers in the 2nd Half of Life (63)
  • Networking (32)
  • Podcasts (314)
    • Podcast – Becoming an Expat (28)
    • Podcast – Career Pivoter (60)
    • Podcast – Expert (161)
    • Podcast – Other (20)
    • Podcast – Question and Answer (18)
    • Podcast – Repurpose Your Career Book (18)
    • Podcast – Repurpose Your Career Series (16)
  • Retirement (14)
  • Social Media (15)
  • Survey Results (17)
  • The Multi-Generational Workplace (20)

Popular Posts

  • What If You Are Not Passionate About Anything? [Updated] (369,422)
  • College Degree After 50 – Is It Worth It? It… (133,621)
  • Talents versus Skills – Do you know the difference? (127,549)
  • Are you a Multipotentialite? (65,639)
  • What is Your Current Salary? How to Answer! [Updated] (64,114)
  • Perfect Fit for the Position? Expect to Lose! [Updated] (47,003)
  • Who is Really Making the Hiring Decision? [Updated] (43,784)
  • How Long Will My Job Search Take? Longer Than You… (40,990)
  • Dealing with that Directionless Feeling [Updated] (30,083)
  • 3 Steps to Get the Hiring Manager or Recruiter to Respond (27,764)
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

© Marc Miller and Associates, LLC 2012-2019 ~ All Rights Reserved | A Standard Beagle Website | Read Our Privacy Policy and Terms and Conditions