March 21, 2013 Contact: Marc Miller
Book That Tells Baby Boomers How to Find New Careers
Has Been Downloaded More Than 6,000 Times Since January Launch
More than 6,000 people have downloaded Repurpose Your Career: A Practical Guide for Baby Boomers since it launched in January 2013, and the book has been featured in Newsmax, Forbes, U.S. News & World Report and PBS’s Next Avenue–a sign that a lot of Baby Boomers are trying to figure out what to do, caught between vanishing retirement and looming unemployment. If you’re in your 40s or older, it may feel like it’s too late to make a new start. Repurpose Your Career, by Austin career design expert Marc Miller, explains step-by-step how to tackle both the psychological and practical hurdles of transitioning into a more fulfilling career.
Repurpose Your Career deals with everything from identifying your core needs, to strategic networking, to how to negotiate with prospective employers. And it was written by someone who took all the steps himself before teaching others.
Miller is a “recovering engineer” who worked for years at IBM, then for two startups, not only as an engineer but in sales and training, teaching in more than 35 countries. One day, his bicycle collided with a car at combined speeds of 50 mph, nearly ending his life. The experience changed his perspective on what he was doing with his time and launched him on a search for career fulfillment that led him to working two years as an inner-city high school math teacher and later as a fundraiser for an Austin non-profit. He decided to parlay his experiences—and his engineer’s expertise at breaking big tasks into manageable steps—into helping other Baby Boomers like himself find long-lasting career fulfillment.
Retirement, Miller points out, was never all it was cracked up to be. Invented by the WWII generation for people with much shorter life spans, it largely fostered depression and isolation. Instead of retiring, Baby Boomers should use their experience and self knowledge to find work they can grow into for decades.
Miller’s approach is a combination of introspection and instruction. First, he teaches readers how to identify the core needs that can make or break their ability to find satisfaction in any job. Then he leads them through the steps of getting those needs met including strategies for building a tribe to support your career search, networking strategically, using social media—something many Baby Boomers haven’t yet adopted–and negotiating effectively with prospective employers.
His book also tackles the deeply personal challenges faced by an accomplished adult who now has to start over, with all the financial, health and family issues that many Baby Boomers carry.
Written with professional writer Susan Lahey, Repurpose Your Career is not only an easy read but packed with practical information and specific action steps. Available in paperback on Amazon and Kindle. It’s the guidebook Baby Boomers need to carry them into the next phase of life.