My Industry Opportunities Are Shrinking!
I have been in printing sales (direct mail) for 23 years. Been in the business for 30 years and graduated college for this field.
- Find a sales position in an adjacent industry, like commercial printing
- Find a sales position in a complementary industry, like shipping or logistics
The idea is to find a position that allows you to transition to an industry that values the core skills you attained in the direct mail industry.
I would like to find a position where I can use my direct mail knowledge and skills to manage a large company direct mail program.
My question to you is—will this type of position be around in 10 years? If the answer is no, then it is time to make a pivot.
I have a friend who was spat out of a marketing position in the direct mail industry 10 years ago (during the great recession). She has successfully transitioned her marketing skills to a new industry. It was really difficult, but she did it!
Sometimes you need to follow the Nike motto – Just Do It!
Do I Really Need a LinkedIn Photo?
I want to clean up my LinkedIn profile. In order to avoid age discrimination, do I really need to have a profile picture?
The short answer is YES. Without a picture, the odds of someone clicking on your profile drops precipitously.
The long answer is that you need a photo that delivers on your brand promise. Your photo should tell me something about you.
You might want to read my recent post called Job Search Ageism: What You Need to Know. Your appearance delivers a message about you. I suggest you seek out an image consultant—or at least a friend who has good taste in color and clothes (something I do not process as I have no taste)—to help you.
It is absolutely critical for you to get outside opinions on how you appear to professionals, both in person and in photos. Once you have posted a picture, use the website PhotoFeeler.com to gain feedback.
I imagine that is not the answer you wanted to hear, but…
What Issues Are You Encountering?
If you have issues you’d like me to address in this monthly feature, please do one of the following:
- Respond to any email that you’ve received from Career Pivot.
- Fill out my contact form.
I look forward to hearing from the Career Pivot community.Marc Miller
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