LinkedIn Company Pages
Using LinkedIn company pages is the third method you should use to find companies that can hire you. If you have not read the first two, now is the time to review the posts on Weak Ties and LinkedIn Advanced Search.
LinkedIn company pages are a valuable resource in managing your career. They offer you background on the company, stream of posts and announcements, and two hidden gems.
These two gems are:
- “Similar Companies” on LinkedIn Mobile App or “People Also Viewed” on LinkedIn Company Page
- Listing of everyone who works for the company who have profiles on LinkedIn
Both of these are great for researching companies.
Pick a company that you are interested in and go to their company page. In the bottom right-hand corner, you will find the “People Also Viewed” section.
In this example, I have chosen to research Spredfast, an Austin based Social Media startup. The “People Also Viewed” section looks like this:
You can click on each company logo to discover what these companies do. They usually include direct competitors, companies in adjacent industries, or companies that have complementary products. Go to the “People Also Viewed” for each of these LinkedIn Company Pages and keep digging. You will likely discover companies that you did not know existed.
LinkedIn Mobile App
Now, I want you to go to the main LinkedIn mobile app. If you have not installed it on your smartphone, install it now. Search for the Spredfast LinkedIn company page. Your screen should look like this:
For me, this listed 32 LinkedIn company pages. Tap on each company, go to the “Similar Companies” section and repeat.
Think of this as following breadcrumbs. Although it can be quite tedious, I have had a couple of clients discover companies in adjacent industries or having complementary products who ended up hiring them.
LinkedIn Company Pages – How You’re Connected
In the top right-hand corner of every LinkedIn company page, you will find the “How You’re Connected” section.
Your next move is to click on “See all.”
Let’s say I lived in Boston. I want to see if Spredfast has any employees in Boston.
I would add Boston as a location. After I click on search, I discover the following.
Because of this, I know there are six Spredfast employees in the Boston area. I can now work on ways to reach out to these people to see what they do and how they like working for the company.
LinkedIn Company Pages
LinkedIn company pages are most valuable when you have a well-defined niche. If you are a sales manager for manufacturing equipment in the food packaging business, then this works very well.
However, if you are a corporate CPA and can work for just about anyone in any industry, you will need to find a different…more focused…strategy in looking for companies that can hire you.
Let me know if you found this valuable. Comment below or share it on Facebook, Twitter, or LinkedIn.Marc Miller
Like what you just read? Share it with your friends using the buttons above.
Do You Need Help With ...