Ageism – Discrimination Against our Future Selves Ageism is a type of discrimination that involves prejudice against people based on their age. The problem is we all will get old, so why would we discriminate against people who are what we will become? Ashton Applewhite says in her TED talk Lets end ageism: Aging is not a problem […]
Google Your Name to Secure Your Brand Integrity
Google Your Name? You need to google your name and find out what comes up in the search! I was listening to one of my favorite podcasts The Voice of Job Seekers, with Mark Anthony Dyson, a couple of weeks ago. Mark was interviewing Susan Joyce, who is the founder of job-hunt.org and WorkCoachCafe.com. The episode […]
Are You Your Authentic Self or an Actor at Work? [Updated]
Authentic Self? To quote Dr. Phil Are you living a life that is more in tune with your “authentic” self (who you were created to be) or your “fictional” self (who the world has told you to be)? Gee, I never thought I would write a post where I would quote Dr. Phil! Are you […]
Rebranding Your Personal Brand—It is Time?
Rebranding Wikipedia defines rebranding as: Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. I am going to define personal rebranding as: The […]
Brand New You Show – Personal Branding [Guest Post]
Brand New You Show with Ryan Rhoten Today we welcome to the BRAND New You show Marc Miller founder of career pivot.com. Note from Marc: This is a condensed version of the interview I gave to Ryan Rhoten for the Brand New You show. The recording can be accessed below. Career Pivot was selected as one […]
3 Personal Branding Tips for Baby Boomer Job Seekers
Branding Tips The concept of a personal brand is relatively new. In 2009, when we were in the middle of the great recession and the ideas for Career Pivot were germinating in my head, I picked up Dan Schawbel’s Book, Me 2.0: Build a Powerful Brand to Achieve Career Success. This was my introduction to […]
3 Themes for Writing Your Brand Story
Brand story themes I previously wrote about the 3 Key Elements to a Brand Story. They are: Strong opening Memorable Label Brand Theme The challenge is often coming up with a brand theme. Depending on your particular situation, you may want to tell a story about: How a major event impacted your life and career […]
3 Key Elements of Your Brand Story
Your brand story is exactly that, a story It should tell me who you are in a story format. It should NOT be a diatribe of your accomplishments but it should be a short story that tells your passions, your strengths and your goals I wrote previously on the process of writing your brand story […]
Write a Book to Establish Your Personal Brand
Write a Book?? Have you ever considered publishing a book? When you publish a book it provides customers and others a tangible example of your work, which can establish your personal brand. I know, I know…you are saying: Come on, write a book? Really? Who would publish a book I wrote? You would! In my […]