Personal Brand Archives

Rebranding Your Personal Brand—It is Time?

November 7, 2016 by Marc Miller 2 Comments

Rebranding

Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

I am going to define personal rebranding as:

The process of creating a new, updated personal brand that is related to your previous personal brand.

There are times when a personal brand needs a facelift—often by taking past experience sand relating them to the current world we live in.

Rebranding in the Corporate World

Companies need to update their image from time to time. A classical example is Apple. When Apple was named Apple Computer, their logo looked like this:

When Apple Computer rebranded itself as Apple, they changed their logo to:

Apple had transformed from a computer manufacturing company to a consumer electronics company. They needed a new brand logo, but notice that the new logo still resembled the old.

This is not a new brand, but a rebrand.

For More: What is a Personal Brand? – Guest Post

Rebranding – Your New Personal Brand

My favorite definition of personal brand is as follows:

“Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon

Sometimes we just need to move on from our jobs, industries, or professions. We need to translate our talents and skills into a new arena.

I recently went through a rebranding process with a client, and I want to use his story as an example.

Jim retired early from a company that made sensors for the transportation industry. This is a very niche industry that, while it is stable, only has room in it for a few players.

After awhile, he decided that retirement was boring. He decided to go back to work in a sales or business development position. He did not want to return to the transportation industry.

In his previous life as a business development and product manager, Jim had grown his sensor products from zero to $20M in revenue over a 4-7 years. He had a pretty decent track record, so we just had to figure out the best way to translate this experience to a new industry.

For More:Talents versus Skills – Do you know the difference?

Translating Experience

As it turned out, that translation was pretty easy (might have been easy for me because of my technology experience).

The sensors he worked with did the following:

Communicated data over a network to a central controller
Generated alerts when error occurred
Updated software via the network
Monitored sensors from the central controller

My first thought was that this sounded a lot like the latest trend of Internet of Things (IoT). After doing some research, we found a subset of IoT called Industrial Internet of Things (IIoT). IIoT mapped very closely to what Jim had worked on previously.

Rebranding Statement

We came up with the brand statement of:

I was doing IoT before it was called IoT!

His LinkedIn profile has IoT and IIoT everywhere it makes sense and it tells the story on how what he did for the last 10 years of his career maps directly to IoT.

When Jim went to networking events, he felt comfortable telling people, “I was doing IoT before it was called IoT!” He felt comfortable saying this because it was true.

This rebranding process landed Jim a contract business development position with an IoT technology startup. We will use this position to develop some street cred in the IoT and IIoT space.

The rebranding or mapping of his talents and skills directly into this new space made it clear he had the expertise.

For More: Changing Industries to Smart Grid

Conclusion

This was a fairly easy translation of Jim’s experience from one industry into another. It is not always this easy.

You will likely need to get help from someone who works in your target industry. Between your expertise in your previous industry and the expertise from the person who is helping you, you can develop your own rebranding statement.

Have you gone through a rebranding process? Please tell us your story in the comment section below.

Marc Miller

Be sure to check out the Career Pivot Client Testimonials Page

Like what you just read? Share it with your friends using the buttons below?

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Check out my latest book which is available on Amazon.com!

Repurpose Your Career - A Practical Guide for the 2nd Half of Life

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Check out the BoomerJobTips Page for the latest curated content relating to baby boomers or join us on the BoomerJobTips LinkedIn Group

5 Tips On How To Manage Your Digital Footprint

March 23, 2016 by guest blogger Leave a Comment

Your Digital Footprint

It is a brave new world of business recruiting. According to personal branding experts from EssayMama, recruiters no longer limit themselves to resumes, cover letters and references. Recruiters now search social media for clues about who you are, how others perceive you, how you fit with their company culture and how well you present yourself. Employers use social media to get a more well-rounded picture of you and as a way to verify that you really do have the skills you highlight in your resume. Sites like LinkedIn not only provide profile information, it provides skill endorsements from others and your posts offer insight into how you present yourself in public. You can use social media to your advantage but you must build your profile carefully so that it does not hurt you.

Here are five tips for how you can manage your digital footprint to give you an edge over your competitors.

Investigate Your Digital Footprint

Your digital footprint includes all of the things you leave behind when you use the internet. App use, emails, skype calls, online shopping, comments on social media and yes, all those cookies that track what sites you visit and what you have done on those sites. For this reason it is important that you investigate what your overall digital image is. Here is a list of ways to help you evaluate your digital footprint:

Create a list of all the websites online you use repeatedly
Consider all of the content you post and think about how others might perceive your posts. Would an employer look upon your posts favorably or with concern?
Use one of more search engines to search on your name. Use variations of your name such as full name with middle initial, without middle initial, married names, maiden names etc. Look at the results that get pulled up. You may find some surprising information surface. What information could a potential employer access and what impact might that information have on your chances to get hired?

Control Your Online Digital Footprint

If you discover derogatory content associated with your online profile or links to websites or pages not in keeping with your professional image then you should take steps to control the damage. The first step is to delete as many posts and comments as possible. If you cannot delete a post or comment then you need to acknowledge them and explain them in the most positive light possible. Explain why you failed to use better judgment when making the post.

Go on a social media diet and dissociate yourself from any negative or damaging websites you have been active on. This is important because failure to control your online behavior has long term effects that can hurt your job searches.

Pay close attention to your privacy settings. Your private life should be kept as private as possible. Limit private comments to only those friends you feel safe with. Be very careful about things you post for the general public to read.

Develop a Positive Image

Create a social media strategy that includes what types of websites you will associate with, what information you will share, the groups or organizations you will associate with and when you will post comments. Make sure that all pictures of you online present you in the best possible light. Remove anything that might cause an employer to question your professionalism or values.

Create An Online Persona

Create profiles and resumes on sites like LinkedIn, Google+, and Facebook and other employment sites. Always use your real name. Make certain information is consistent from site to site. You can also create blog related to your business and personal interests as long as the content is professional and presents you in a positive light.

Create a consistent user name for all sites. This step will help employers recognize you across different social media sites and it will help you build your personal branding.

Get Active Online

Learn to be active online in order to build a well-rounded image of who you are. Use social media platforms like Facebook, YouTube and Twitter to demonstrate interest in current events, your industry, and learning. Here are just a few ways to begin building your image through social media engagement:

Make comments on articles and blogs that cover topics you are passionate about
Make Tweets during news events, company events, sporting events or charitable events.
Join LinkedIn groups that are directly or indirectly related to your area of business interest and participate. Pose and answer questions. Become a resource for others in your industry and create a strong network of professional peers
Make comments on Youtube videos that teach you or inspire you
Post comments on the Facebook pages of organizations and groups you follow and care about

All of this activity will create a picture of those things that are important to you and it will demonstrate you ability to communicate clearly and professionally.

Conclusion

Developing and controlling your digital footprint takes a lot of time but it can pay big rewards by establishing a consistent, positive image of who you are at and away from work. Social media is a powerful and important part of a job seeker’s toolbox. Care for it diligently.

Today’s guest post is by Kenneth Waldman. He is a professional content writer with over 5 years of experience and also a blog editor at essaymama.com. Get in touch with him on Linkedin.

Be sure to check out the Career Pivot Client Testimonials Page

Like what you just read? Share it with your friends using the buttons below?

Check out the Repurpose Your Career Podcast

When you subscribe to this blog you get full access to Career Pivot’s Whitepaper Library

————————————————

Check out my latest book which is available on Amazon.com!

Repurpose Your Career - A Practical Guide for the 2nd Half of Life

————————————————

Check out the BoomerJobTips Page for the latest curated content relating to baby boomers or join us on the BoomerJobTips LinkedIn Group

9 Free Tools that Boost Your Brand and Career

January 25, 2016 by Marc Miller 2 Comments

Free Tools that Boost Your Brand and Career

I am often asked what tools I use to power the Career Pivot business. You will find that you can use these same free (or nearly free) tools to boost your brand and career.

Remember—you are a brand and you need to promote your brand.

I have used each of the tools I will recommend for at least six months. I have no affiliation with any of these companies.

Let’s get started with my top free or nearly free tools.

Canva

The Canva about page states the following:

Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics.

We have been using Canva to build and modify the graphics in blog posts. I am artistically challenged, but even I was able to create the image to the right using Canva and purchasing a $1 stock photo from them.

Canva is a powerful web-based graphics tool, and there is no need to install software. If you use your own images, it is free for most of the functionality. If you use one of Canva’s stock images, the cost is $1 or nearly free.

You no longer need Adobe Photoshop to create great graphic images.

ScheduleOnce

ScheduleOnce is one of the best tools I have ever used. It integrates with my Google Calendar and allows me to publish times when clients and prospects can schedule appointments. It works with a variety of calendars.

The ScheduleOnce home page states:

ScheduleOnce is a field-proven solution for powering online scheduling with your customers and prospects.

ScheduleOnce is not free, but at $50 per year for the plus plan, it pays for itself in less than a week.

It is one of the top tools in my arsenal.

LinkedIn Publisher

LinkedIn Publisher is LinkedIn’s blogging platform. I republish successful blog posts from the Career Pivot website on LinkedIn Publisher every two weeks. There are three main advantages to LinkedIn Publisher:

After you publish, all of your connections and followers are informed that you published a post. I currently have over 14,000 followers.
Your posts are prominently displayed in your LinkedIn profile. You can view my posts by clicking here.
If your post is selected for a LinkedIn Pulse Channel, then your exposure grows exponentially. If you want to know how to get selected for the Pulse Channel, read my post Getting Noticed – LinkedIn Publisher and Shareability.

LinkedIn Publisher is a platform for you to demonstrate your knowledge. There is no cost to use LinkedIn Publisher.

Gmail

When you e-mail me at CareerPivot.com, you are actually e-mailing a Gmail account. I have a corporate account at $50 per year, but this works for free accounts, too. You can have your own domain and host your e-mail on Gmail for free.

Why would you want to use Gmail?

I had major problems with SPAM that went away when I started using Gmail. All of my e-mail is now in the cloud. When my hard drive on my Apple MacBook Pro decided to die, all of my e-mails were still in the cloud. I lost nothing. Plus, there are a plenty of free add-on tools that make using Gmail a no brainer.

For a $50/year corporate account and one e-mail address, I get 1 TB of space on Google Drive and access to a range of other bundled services. It is a bargain.

Rapportive

Rapportive is free browser plugin for Gmail. When you display an e-mail or move your cursor to an e-mail address, Rapportive will display the social media accounts associated with the e-mail address in the right hand column of the Gmail screen.

As you can see in the image to the right, it displays all of the contact information from LinkedIn which, in this case, includes:

Name
E-Mail Address (blurred out in this example)
Headline
Current Positions

This makes it very easy to reach out to the individual with a single click on LinkedIn icon.

MailChimp

MailChimp is an e-mail automation platform that is primarily used by individuals and small business. If you subscribe to this blog, the e-mails you receive come from MailChimp. You can use MailChimp for free with a list of up to 2,000 e-mail addresses.

It is very easy to use, and I did not have to pay for the first 24 months I was in business.

Buffer

Buffer—or BufferApp is one of my favorite tools. Buffer allows you to drip feed content onto a variety of your social media platforms. You set up a schedule for each platform it supports. This includes:

LinkedIn
LinkedIn groups
Facebook
Facebook Pages
Twitter

You can use up to three for free. There is a free plugin for a variety of browsers that allows you to schedule content directly into one or more social media platforms. Push the button in the browser, and a dialog box will launch like the one below.

When you read something interesting, it is a push of a button away to share it on multiple social media platforms.

Crowdfire

I use Crowdfire to grow my Twitter following. You can use Crowdfire from either your computer’s browser or a mobile app.

Crowdfire allows you to:

Find inactive users and your unfollowers – unfollow them if you wish to
Find relevant users to follow using their insightful “Copy Followers” feature
Keep track of how your social media updates affect your follower/unfollower stats

I copy followers from contemporaries like @careersherpa, @avidcareerist, and @nextavenue. I have grown my Twitter following from 6,000 to 20,000 in the last year. It only takes me 5 minutes a day.

I have a paid account, but a free account limits the number of followers you can copy and unfollow each day to 200—which is enough for most of my readers.

RebelMouse

If you traverse over to my BoomerJobTips page, you will find a beautifully constructed page of posts from around the Internet. The page is constructed using RebelMouse. The BoomerJobTips page pulls these posts from my Twitter stream, where the #boomerjobtips appears in a tweet by @careerpivot.

You can pull content from RSS feeds, Facebook, Twitter, Instagram, Google +, LinkedIn, Flickr, and other tools. I configured RebelMouse once, then leaved it alone. The BoomerJobTips page is updated regularly and I do nothing more.

I believe there is still a free option, but I pay about $70 annually for the entry level service, which allows me to embed the content directly onto my web page. You can see the BoomerJobTips page in it’s native form here.

Free or Nearly Free Tools

All of these tools, with the exception of ScheduleOnce, has a free option. The free options will meet the requirements for 95% of my readers. If you need to upgrade, you will find all of these tools are quite affordable.

These tools can be used to promote your personal brand. The cost to you is next to nothing.

What are you waiting for?

Which of these tools are you going to try?

Did I miss any tools? What do you use?

Marc Miller

Be sure to check out the Career Pivot Client Testimonials Page

Like what you just read? Share it with your friends using the buttons below?

Check out the Repurpose Your Career Podcast

When you subscribe to this blog you get full access to Career Pivot’s Whitepaper Library

————————————————

Check out my latest book which is available on Amazon.com!

Repurpose Your Career - A Practical Guide for the 2nd Half of Life

————————————————

Check out the BoomerJobTips Page for the latest curated content relating to baby boomers or join us on the BoomerJobTips LinkedIn Group

Brand New You Show – Personal Branding – Guest Post

November 16, 2015 by guest blogger Leave a Comment

Brand New You Show with Ryan Rhoten

Today we welcome to the BRAND New You show Marc Miller founder of career pivot.com.

Note from Marc: This is a condensed version of the interview I gave to Ryan Rhoten for the Brand New You show. The recording can be accessed below.

Career Pivot was selected as one of the top 100 career websites and has been featured on Forbes.com, CBS money watch, and US News and World report.

Marc is a career design specialist who helps baby boomers design a strategy of manageable pivots in order to help them move towards a career they can grow with and be fulfilled with for decades.

No stranger to career pivots himself, Marc has personally made 6 of them including stints at IBM, two successful start-ups in Austin TX, teaching math in an inner-city high school and even working for a local non-profit.

He is the author of Repurpose your career – A practical guide for Baby boomers. In the book, Marc provides a roadmap for boomers who are looking to find a career they can grow into and that meets their needs.

In His latest book which is called Personal Branding for baby boomers – Marc answers personal branding questions such as What is it, how to manage it and why it’s no longer an option.

Marc, Welcome to the brand new you show.

Recommended book(s) for the show

Since I believe that reading is a necessary part of becoming a BRAND New You, I ask all of my guests what non-fiction book are you either reading now or just recently finished.

Dustin is currently reading a book written by Greg McKeown called:

Essentialism: The Disciplined Pursuit of Less (Affiliate link)

Summary from Amazon – The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.

CAREER PROGRESSION

Today Marc is a career design specialist, but this wasn’t always the case. He started his career out like many other baby boomers by becoming an employee and working for a corporation.

Using what was then the formula for career success Marc spent the first twenty plus years of his career working at IBM.

In Marc’s words he “wandered around” IBM for those years holding progressively successful roles with the company.

Marc’s career trajectory was on the rise until it was impacted by a major event which we discuss during the show.

After this event, Marc started to ask a lot of questions his position in life. These questions led him into his own career pivots and ultimately to founding Career Pivot.com.

Since founding Career Pivot Marc has written two books:

Repurpose your Career – A practical guide for baby boomers (affiliate link)

Personal Branding for Baby Boomers – What it is, How to manage it and Why it’s no longer optional (affiliate link)

CAREER PIVOT AND PERSONAL BRANDING FOR BABY BOOMERS

Marc looks at personal branding as being able to tell your story in an authentic way. Not so long ago your personal brand was limited to your reputation within the “four walls” of the corporate office.

Today however with the internet and social media we compete with people from all over the world for the same positions. In these cases getting the next position or promotion comes down to your ability to help people answer this question:

“How do I know that you know your stuff?”

Some people see personal branding or telling your own story as self-promotion. These folks were not raised to be self-promoters. Marc and I talk about a very simple philosophy he uses with his clients to get past this mental barrier.

Key Elements to building your Brand Story

When building your brand story Marc describes three key elements that make up every brand story. Each designed to help us tell our story in a compelling way.

Marc also discusses who should write our brand story and why it’s not who you think. We talk through the exact exercise Marc uses with his clients to help build their story.

We also discuss where to use your story once it’s written. Besides the obvious I think you’ll be surprised at some of the creative places Marc tells us where we can use our brand story.

1 – Strong Opening

Marc compares the strong opening to reading the headline or opening paragraph in a newspaper or magazine article. It’s something that makes you want to read the rest.

What is your opening? How do you grab someone’s attention?

2 – Memorable label

It might help to think of a memorable label as a tagline or phrase that makes it easier for others to remember you. This usually comes from brainstorming and self-reflection.

Knowing your common career thread will help you develop your memorable label.

3 – Brand theme

Your brand theme is the over-arching premise that ties your brand together. Marc offers three potential brand themes for us to consider.

> Major Event: Is a single “thing” or event that shapes you and your career. This major event is easily recognized by us and others.

> Common Theme: The common theme is something that “weaves” its way through our careers and is not typically something we can see on our own. We usually need help from others to see it.

> Proof Points: Specific “points” that can be highlighted to quickly tell your brand story and show others who you are.

These are usually things that you have done repeatedly throughout your career.

The role of Blogging and Social Media in Personal Branding

Marc and I spend time discussing blogging and social media as well. The benefits of blogging is something I’ve discussed many times both here on the blog and in other podcasts as well.

Marc talks about how blogging helps you demonstrate what you do and what you know. He gives some great examples of this from his clients.

Blogging also helps put our names “out there” which gets back to our earlier comments about self-promotion. This is where social media and blogging can work together in concert to help you get found.

Marc and I discuss how social media has completely changed the job search process. The way you find and get a job today is dramatically different than it was even five years ago.

Candidates should use social to be social and help others understand that they know their stuff. Use social to build real relationships like we discussed with David Fisher during our discussion on networking.

WRAP

Below are the best ways to get in touch with Marc and pick up a copy of his books.

Website: Career Pivot

Repurpose your Career – A practical guide for baby boomers (affiliate link)

Personal Branding for Baby Boomers – What it is, How to manage it and Why it’s no longer optional (affiliate link)

Marc leaves us with these final thoughts:

“Career reinvention is all about being introspective. It’s about knowing thyself.”

This post originally appeared on the Ryan Rhoten Brand New You Blog.

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This post was written by Ryan Rhoten. Ryan is a personal branding coach who works with business professionals to build their personal brands both online and offline in order to grow their influence and impact their career. As the host of the BRAND New You Show podcast, Ryan interviews career coaches, recruiters and social media experts, in order to arm today’s job seeker with the latest tools and tactics required to become recognized in their field of expertise. The best way to reach Ryan is on Twitter @RyanRhoten

Be sure to check out the Career Pivot Client Testimonials Page

Like what you just read? Share it with your friends using the buttons below?

Check out the Repurpose Your Career Podcast

When you subscribe to this blog you get full access to Career Pivot’s Whitepaper Library

————————————————

Check out my latest book which is available on Amazon.com!

Repurpose Your Career - A Practical Guide for the 2nd Half of Life

————————————————

Check out the BoomerJobTips Page for the latest curated content relating to baby boomers or join us on the BoomerJobTips LinkedIn Group

3 Personal Branding Tips for Baby Boomer Job Seekers

October 12, 2015 by Marc Miller Leave a Comment

Branding Tips

The concept of a personal brand is relatively new. In 2009, when we were in the middle of the great recession and the ideas for Career Pivot were germinating in my head, I picked up Dan Schawbel’s Book, Me 2.0: Build a Powerful Brand to Achieve Career Success. This was my introduction to the term personal branding.

The concept of a personal brand became clear when I read the following quote:

“Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon

We all have a brand…whether we like it or not.

Let me give you a few simple branding tips that come from my new book, Personal Branding for Baby Boomers – What It Is, How to Manage It, and Why It’s No Longer Optional.

Branding Tip #1 – Your LinkedIn Photograph

Your LinkedIn photo is absolutely critical. What does your current photograph say about you? If you are not sure, check out PhotoFeeler.com and get other people’s opinions about your current photograph.

I want you to consider three things about your photo:

Background – This is much more important than you think. Take a look at Jason Seiden’s article called, “What Profile Photo Works Best on LinkedIn: A Real-Life Experiment.”
Cropping your photograph – Headshot photographs are rectangular. Social media photographs are mostly square. Your headshot needs to be cropped. When you crop the photograph, does the background still convey the appropriate message? Check out my headshot and LinkedIn photograph from the book.
Color of your clothes – The color of your clothes has to be compatible with the background. If you are a guy, you may need to get help with this…like I did.

Branding Tip #2 – Your Brand Story

Your brand story tells the reader who you are—not what you have done. This should be written in 1st person. It is your story.

Who should write this story? NOT YOU!

In the book, I give you three methods for writing the story, but the actual writing should be done by someone other than you. It could be someone you hire, a friend, or a relative. I have had the best luck with adult daughters. They will brag on Mom or Dad with an insight few others have.

Your brand story should be placed in the summary section of your LinkedIn profile. The summary section is limited to 2,000 characters, therefore, this needs to be tightly edited and well written.

Branding Tip #3 – Rich Media Links

Each section of the LinkedIn profile allows you to upload content or link to content on the Internet. This is a great way to demonstrate what you know. This could include:

YouTube videos
Articles you’ve written
Work product
Product descriptions for items you’ve sold or serviced
Spreadsheets
PowerPoint presentations
LinkedIn Publisher posts
Links to personal websites

You should include anything that shows that you know your stuff.

If you are interested in more information on writing LinkedIn Publisher posts that work, read my recent Forbes article, Using LinkedIn Influencer To Build Your Personal Brand.

I recently had a client who included links to product descriptions of the multitude of sophisticated manufacturing machines he had sold within the previous 10 years. It was quite impressive. This was a major factor in him getting an interview for the job he was subsequently hired for.

If you follow these three branding tips, you will be long on your way to creating a personal brand that people will remember.

Please watch the recording of the FlexJobs Webinar: Leveraging LinkedIn to Get Noticed by Employers.

This post originally appeared on Flexjobs.com

Marc Miller

Be sure to check out the Career Pivot Client Testimonials Page

Like what you just read? Share it with your friends using the buttons below?

Check out the Repurpose Your Career Podcast

When you subscribe to this blog you get full access to Career Pivot’s Whitepaper Library

————————————————

Check out my latest book which is available on Amazon.com!

Repurpose Your Career - A Practical Guide for the 2nd Half of Life

————————————————

Check out the BoomerJobTips Page for the latest curated content relating to baby boomers or join us on the BoomerJobTips LinkedIn Group

Rebranding

Rebranding in the Corporate World

Rebranding – Your New Personal Brand

Translating Experience

Rebranding Statement

Conclusion

Your Digital Footprint

Investigate Your Digital Footprint

Control Your Online Digital Footprint

Develop a Positive Image

Get Active Online

Conclusion

Free Tools that Boost Your Brand and Career

Canva

ScheduleOnce

LinkedIn Publisher

Gmail

Rapportive

MailChimp

Buffer

Crowdfire

RebelMouse

Free or Nearly Free Tools

Brand New You Show with Ryan Rhoten

Recommended book(s) for the show

CAREER PROGRESSION

CAREER PIVOT AND PERSONAL BRANDING FOR BABY BOOMERS

Key Elements to building your Brand Story

1 – Strong Opening

2 – Memorable label

3 – Brand theme

The role of Blogging and Social Media in Personal Branding

Branding Tips

Branding Tip #1 – Your LinkedIn Photograph

Branding Tip #2 – Your Brand Story

Branding Tip #3 – Rich Media Links

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CONTACT ME

Career Pivot

512-693-7132