Who Can Hire You?
I want to give you four methods for building a target list of companies who need you and can hire you. This is the first step to interrupting the disruption in the hiring process that social media has caused.
I read about the concept of weak ties in the book Give and Take: Why Helping Others Drives Our Success by Adam Grant.
Weak ties are those people who you do not know well…those people with whom you only have a casual relationship. Most of these people, who we will target, will be colleagues who you worked with 5, 10, 20, or even 30 years ago. They are very valuable in building your target list because they run in different circles than you! Another way of saying this is your networks have few common connections.
Create a list of colleagues from past positions or even school. The further you go back in history the better.
Research them on LinkedIn. It is easier than you think. Where do they work? Connect with them and ask for AIR – Advice, Insights, and Recommendations.
For more on this topic, read my post Weak Ties versus Strong Ties in your Job Search.
For More: #1 Method to Find Companies – Weak Ties
Using LinkedIn Advanced Search
LinkedIn Advanced Search is a gold mine of information. You will search for people who solve the same problems that you solve. The companies that they work for are capable of hiring you.
You will search for people based on the following:
- Title you want
- Certifications required
- Keywords in their profile
You will search in the desired location where you wish to work.
You will research the people who are listed in the results for:
- Current employer
- Past employers
- Location of corporate headquarters
- Location of corporate offices in city
You will discover that some of these people work for companies that do not have a corporate office in your city. They are working remotely.
You may discover companies that have an office, but it is located in an obscure office park. You probably had no idea they were there.
LinkedIn Company Pages
LinkedIn company pages have a very overlooked feature. This is the People Also Viewed section.
This is near the bottom in the right-hand column of a company page. For example, click here to go to Spredfast’s company page. Spredfast is a social media company located in Austin, Texas.
What you will find is that all of these companies have something in common with Spredfast.
Therefore, to find companies that are capable of hiring you, look at company pages of the following:
- Current employer
- Past employers
- Competitors to both current and past employers
- Major employers in the location where you want to work
You should view each of these company pages and then click on each company in the People Also Viewed section. You may want to keep following the trail two or three levels deep. You will discover companies that are competitors, partners, or work in adjacent industries.
Many of these companies can hire you!
Yeah, you heard me correctly. I am telling you to search a job board. However, you are searching for keywords and job titles…not jobs!
Which companies are posting jobs that describe the kinds of problems you solve? These are companies that can hire you.
You are not searching to find a job, but searching to find companies. Set up search agents based on job titles, keywords, certifications, and location…just like you did in LinkedIn Advanced Search.
Look for a much more detailed post on this topic in the coming weeks.
The goal is to build a working list of companies that can hire you.
This is a list that you will work on for the rest of your career!
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