Social Media Strategy – How I Make Blogging Work For Me
This is the second of a multi-part story of Jim Adcock‘s Social Media Strategy.
Last time, I talked about some of the success I have had using blogging as an important part of a multi-faceted approach to managing my career. Here are some of the ingredients I use to help make it happen.
Blogging won’t make you an overnight success. Plan for it to take some time, even a year or two, to really pay off. It takes time for any brand to burrow into the public consciousness, and it will take time for you to penetrate to your target audience (someone who can hire you, or recommend that you be hired, at a company with an actual need to hire). For me, it took two years before my blog began to get a lot of notice in my field.
Repetition, Repetition, Repetition
Any advertiser will tell you that it takes many, many, many impressions for a consumer to hear a brand’s message. A small handful of posts won’t cut it; you have to commit to writing a significant quantity of posts. For me, it took 86 posts, nearly 60,000 words before it really started to make a difference. But don’t let the numbers intimidate you; it doesn’t have to happen all at once. Take it in 200-600 word bites, daily or weekly, make it part of your routine
If A Tree Falls In The Woods, And No One Is Around To Hear, Does It Make A Sound?
You have got to promote what you read so that your targets will come and read what you have written. I promote my posts in a number of different venues, including Twitter, relevant Yahoo Groups and LinkedIn Groups.
Have a Blogging Strategy
I am a firm believer in a focused blog, covering a small number of subjects that can be related in some way to your career. But I can’t say for absolute certain that this is the only way to have a successful career blog. Maybe another way would work too. But whatever approach you choose, think and plan what that approach will be, have a narrative, an explanation for why your blog is the way that it is, and how that approach relates to your career. Don’t just post to have made a post.
Content Is King
Finally, quality should be your first consideration. Remember how your mom always told you, “If you don’t have something nice to say, say nothing”? With blogging, you should think something similar: “If you don’t have something substantial to say, don’t publish the post.” But do keep the post as a draft, as you never know when you will discover that the insubstantial provides the seed for something more substantial.
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