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Career Pivot

Career Pivot

Repurpose your career. Pivot now.

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Social Media Strategy – Jim Adcock’s Career Strategy

Social Media Strategy – Jim’s Story

Jim Adcock Social Media StrategyThis is the first of a multi-part story of Jim Adcock. I have known Jim for six years and now serve on the board of directors of Launch Pad Job Club. Jim is a classic example of someone who has learned to manage his career through a social media strategy.

———————————————————

My name is Jim Adcock.  I make a living as a SharePoint Consultant, and I make a difference as Vice President on the Launch Pad Job Club Board of Directors.

Over the last three years I have been actively using blogging as a key part of my career social media strategy, and found it to have been an important building block toward a successful and stable career.

In April of 2009, I got a chance to hear Jason Alba of JibberJobber.com fame, speak about his ideas about managing a career.  While I had previously heard some of those ideas from others, he put it together in a way that finally got through to me.

The purpose of a career blog, as it was explained to me, is to create a portfolio of what you know, what you can do and how you can solve your (potential) employer’s problems.

In my particular case, I blog about SharePoint and how I use it to solve business problems for companies. I write about particular technical issues, and how I solved the problems.  This provides a look at how I approach solving problems, both business and technical, and occasionally shows off how clever I am.

As a portfolio of job activities, it provides a way for employers to validate my experience, especially during those “Tell me about a time when…” questions.  It provides a selection of code samples for employers to review.  It provides a platform to advertise myself, to build some brand recognition for a brand that is very important to me… that brand is ME!

And it works.  As an example, I went to a conference a few months ago, and the very first person I saw as i was walking in, a random stranger, came up to me and said, “Hey, you’re the guy with that blog!”  (It helps that I have my picture featured prominently at the top of the page layout.)

Employers have contacted me after reading posts, employers that I would love to work for someday, just to tell me that they liked what I wrote, or that the post solved a problem they were struggling with.

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And, yes, all that work paid off.  Blogging played an important role in getting my most recent job, as I discuss in a recent post.

But success like that doesn’t just happen on its own, and it doesn’t happen overnight.  Next time, I’m going to talk about some of the things I do to make that success happen.

Check out the rest of the series:

  • Social Media Strategy – My Resume
  • Social Media Strategy – How I Make Blogging Work For Me

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For those who want to fall in love with their work again, redeploy their experience and skills into a new career, and prudently make a shift, Marc Miller’s strategic guidance is a pathway to success.

Kerry Hannon, author of Never Too Old To Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life

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