Your Brand Story and Recommendations

Recommendations are necessary in our social media driven work environment.

As a Baby Boomer, I was taught not to stand out and bring attention to myself. If I did a good job I would get recognized.

How did that work out for you?

In today’s world you need to ask for recommendations.

In the next few posts, I am going to write about recommendations and where they belong in your LinkedIn profile. Many of you are probably asking to your self where they belong in your LinkedIn profile? Many of you do not know that you can rearrange your profile in just about any order you want but that is for a latter post.

My philosophy is to ask for recommendations on LinkedIn by making the request via e-mail, in person or over the phone. Make it personal. I also believe in giving recommendations freely. I wrote last December about giving LinkedIn recommendations like gifts. You do not need a holiday or special occasion to give a gift neither to give a recommendation.

Recommendations and Keywords

Recommendations are a great place to gather keywords for your brand story. How do people describe you? Look for common phrases and vocabulary that people use in talking about you.

Do you have recommendation letters that former managers have written for you?  Scan them for common vocabulary and phrases.  Why you have those letters out please scan them into your computer. We will add those to your LinkedIn profile later.

If you are a small business owner, look at testimonials that customers have written.

One of the best ways of getting recommendations on LinkedIn is to write recommendations. Your recommendations should be well written and more importantly authentic.  Do not write recommendations expecting one back.

When I left my last corporate gig, I wrote recommendations for a number of colleagues who I knew would not write one back.  That is okay.  I write recommendations the same way I network, my task is to help you and expect nothing in return. Use that same philosophy in giving recommendations.

Go write some recommendations! Doing so is always uplifting for me.

Go read your recommendations. Besides looking for keywords, reading them will most likely make you feel good!

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The first iteration for the Cure for Career Insanity completed last week. Read what one of the first participants said

“This series helped me think about what it is that I want in a my next job and knowing that will help me narrow my search”

I am in the process of scheduling  the next round of the Cure for Career Insanity. The first people who sign up will help pick the actual dates for the next session. Go the the Cure for Career Insanity page or just click here to put your name on the list for the next session.

Like what you read? Click here to subscribe to this blog!

Please visit my Career Pivot FaceBook page daily for interesting articles.

Please check out my one on one coaching packages or the Cure for Career Insanity webinars

Marc Miller Career Design Specialist

Baby Boomers – Who is going to write your Brand Story?

It is interesting how certain posts will generate comments and conversations that get you thinking. My last post called Baby Boomers and your Brand Story did just that.

I am presenting at Network In Austin event on July 9th.  My talk will be called Creating a Professional Brand that People will Remember using LinkedIn. In a discussion with Scott Ingram, founder of Network in Austin, about his Personal Brand, Scott mentioned he hates writing his own bio for speaking events.

Carol Ross, who I referenced in the post, wrote in a comment that she gets her client to write the first draft and get an outside writer to complete.

I have worked with multiple clients on their brand story.  The result is it almost never gets completed.

Why do you think it never gets completed?

We do not see ourselves the way other people see us.

I sure do not.  I have worked a lot on self awareness in the last few years. In using the Birkman assessment it has become very clear that many of my clients do not see themselves as other people see them.

Do you see yourself the way other people see you?  Have you ever asked?

How can we overcome this?

Read what other people say about you.  This is the great thing about LinkedIn recommendations.  Go read them and look at the vocabulary people use to describe you.

If you are a small business owner, read your customer testimonials for vocabulary, feelings and intonation.

Write the first draft and then get someone else to write the rest.  It has to be someone who you trust.

It does not have to be a paid writer but ….. I prefer to pay people for excellent work.

How about coming and hear me speak at Network In Austin on July 9th? If you are a writer, photographer or image consultant please come and introduce yourself to me before hand.  It will be worth your while.

What is your deadline to complete your brand story?

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The first iteration for the Cure for Career Insanity completed on Tuesday. Read what one of the first participants said

I found this course to be very helpful in taking the first steps to identify what you are looking for in a new job or career.  I liked the variety of resources, such as the worksheets, private LinkedIn Group, and the recording of the sessions, which were available to the group members.  The most useful resource to me was the worksheets because they are full of notes and comments that I gathered during our discussions in the webinar sessions.  I plan to reference them from time to time during my career search.  I recommend this course to anyone who wants to make a job or career change and doesn’t know where to start because this course gives you the tools to start the process.

I am in the process of scheduling  the next round of the Cure for Career Insanity. The first people who sign up will help pick the actual dates for the next session. Go the the Cure for Career Insanity page or just click here to put your name on the list for the next session.

Like what you read? Click here to subscribe to this blog!

Please visit my Career Pivot FaceBook page daily for interesting articles.

Please check out my one on one coaching packages or the Cure for Career Insanity webinars

Marc Miller Career Design Specialist

Baby Boomers and Your Brand Story

If you had the opportunity to tell your unique value proposition and story in 5 or 6 short clear paragraphs could you do it?

This is not your elevator pitch but your Brand Story.

In my last post, I wrote about developing the vocabulary that you will use to define your personal brand.

Your Brand Story is about who you are and not what you have done or will do in the future.

As Baby Boomers we have years of experiences that have shaped who we are.

My Brand Story involves telling the story of my bicycle accident and how is shaped the rest of my life. If you have not read the post take a moment to read my story of hitting a car head on while riding my bicycle. That event and the adventures that followed tells you more about me than any elevator pitch. I sometimes refer to this as my Signature Story.

We all have had life events, both  successes and failures that can be used to tell our story. The real challenge is writing the story.

First step is to do reflection on you life and career:

  • What were the significant successes in your life?
  • What were the significant failures that you recovered and learned from?
  • What significant events in your life caused you make changes?

What are you good at?  What are your innate talents?  What skills have you developed?  More importantly, what skills do you want to carry forward?  I have several very valuable skills that I do not want to use anymore!

Go write the story.

Go find a friend to help you.  Go hire a writer!  It is always good to get an outsider to write about you.

LinkedIn Summary

Your story should go in the LinkedIn summary section.  You have 2,000 characters to tell your story. Let’s look at several examples of LinkedIn profiles with good summary sections.  Click on each link and scroll down to the summary section:

  • Tonya Clement – What is the significant event in her life that she weaved into her story?
  • Carol Ross – Carol is a story teller and a career coach. Check out Carol’s self paced course called Discover Your Brand Story.
  • Marc Miller – Check out my summary section and give me some feedback.

Do you have a story you want to tell?

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I will be scheduling the next round of the Cure for Career Insanity very soon. The first people who sign up will help pick the actual dates for the next session. Go the the Cure for Career Insanity page or just click here to put your name on the list for the next session.

Like what you read? Click here to subscribe to this blog!

Please visit my Career Pivot FaceBook page daily for interesting articles.

Please check out my one on one coaching packages or the Cure for Career Insanity webinars

Marc Miller Career Design Specialist

Your Personal Brand and LinkedIn

Over the next few posts I want to discuss your personal brand and how to use this in your LinkedIn profile.

What is your personal brand?

I find a lot of baby boomers struggle with the concept of personal brand.

When you see the Nike logo  what do you think or feel?  The marketers for Nike have spent a lot of time and money to create their image.

What do people think or feel about you when they hear your name or look at your photograph?

What do you want them to think or feel?

Those thoughts and emotions are your personal brand? In our parents generation you might have referred to this as your reputation.

What vocabulary do you want people to use when describing you? It is that vocabulary that you want to use in your LinkedIn profile and in other social media outlets.

In my previous post on your LinkedIn Headline, I wrote about placing keywords strategically there.  Those keywords should come from terms you have harvested from content but also terms and phrases that you create to communicate your brand.

What people think and feel about you is your personal brand! Tweet this out!

Ask people you trust to describe you.  Listen to the vocabulary they use.

I have spent 30+ years in the technology world.  I refer to myself as a Recovering Engineer. I have had people describe me as a analytical people person.  Both phrases describe me accurately and people remember them.

Develop a vocabulary that you want people to use when describing you.

Write a Brand Story that conveys the message that you want to deliver about yourself.  This story will go into your Linked Summary section.

I am sure you are saying to yourself there is a section in my profile where I get to tell my story?

YES but more on writing your Brand Story and using it in your LinkedIn profile in the next post.

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I will be scheduling the next round of the Cure for Career Insanity very soon. The first people who sign up will help pick the actual dates for the next session. Go the the Cure for Career Insanity page or just click here to put your name on the list for the next session.

Like what you read? Click here to subscribe to this blog!

Please visit my Career Pivot FaceBook page daily for interesting articles.

Please check out my one on one coaching packages or the Cure for Career Insanity webinars

Marc Miller Career Design Specialist