Promoting Your Brand Using LinkedIn Publisher

LinkedIn Publisher is coming!

LinkedIn PublisherLinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases.

What is LinkedIn Publisher?

LinkedIn Publisher is the blogging platform that LinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.

LinkedIn Publisher will soon be made available to everyone.

Why should you care?

In this global economy, how do potential employers or clients know that you know your stuff? In today’s economy, you need to promote what you know!

What better idea is there than to write about what you know on LinkedIn, where prospective employers and clients can find you?

How do I get started with LinkedIn Publisher?

Step #1 is to get access. To speed up the process, you can apply here.

Once you have access, you will receive an e-mail with instructions and you will see a little pencil in the field where you post your updates.

What should I publish?

What do you know? What skill or knowledge do you have that you would like to promote?
Pick a topic and start writing. I discussed this last year when I wrote about Establishing Your Personal Brand and Credibility Through Blogging. This is the same concept, except you no longer need a blogging platform.
I tell my clients to pick a topic, write multiple posts in a series, and see what people think. What you want is for your LinkedIn connections and others to read, share, and comment on your posts. Based on the response, you will have an idea what you should write about, or whether to switch to a different topic.

How often should I publish?

Be consistent! Pick a frequency that you can maintain. Once a week, every other week, once a month…start by writing 3-5 posts before you publish the first post. You will be able judge pretty quickly whether the frequency you picked is sustainable.

I will be publishing one post a week. I will also be republishing popular posts that I wrote for the Career Pivot blog from the last couple of years.

When should I publish?

In my opinion, early in the week and early in the day works best. This depends on where your readers might live or work. When I first started writing on the Career Pivot blog in 2011, I had readers in Iraq and Afghanistan (US Military). You might consider shifting the publishing time based on the time zone where most of your readers live.

How will readers find my posts?

If you subscribe to LinkedIn pulse, you get an e-mail every morning with articles that might interest you. LinkedIn will send to everyone who is subscribed to LinkedIn pulse and is a first degree connection a link to your article.

You should also promote your post on Twitter, FaceBook, LinkedIn, and Google+.  LinkedIn Publisher will inform you of how many people viewed your post and shared it on the various social networks. You will also be able to read and respond to comments.

You now have a simple to use, free blogging platform that makes it easy for your LinkedIn connections to find your posts. Now you can demonstrate that you know your stuff!

When are you going to get started?

This post is part of a weekly series on the Personal Branding Blog.

You can read the original post on the Personal Branding Blog.

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Repurpose Your Career: A Practical Guide for Baby Boomers

You can also download my latest white paper Personal Branding for Baby Boomers – What It Is, How to Manage It, and Why It’s No Longer Optional!

Check out the BoomerJobTips Page for the latest curated content relating to baby boomers.

Join us on the BoomerJobTips LinkedIn Group

Marc Miller Career Design Specialist

LinkedIn Endorsements Updated – FINALLY!

LinkedIn Endorsements

Linkedin EndorsementsMany of you have grown tired of LinkedIn Endorsements and being prompted to endorse your connections. Many of you have also grown tired of getting LinkedIn endorsements from people you have never worked with or getting LinkedIn endorsements for skills that you do not have like underwater basket weaving. (I do know of someone who received this endorsement). That is changing!

LinkedIn Endorsements Changes

If you edit your profile and scroll down to the “Skills & Endorsements” section and select edit You will be given four options.

I want to be endorsed

For most of us we want to be endorsed. Hey why wouldn’t I want to be endorsed?

If you are a financial adviser or any other position that is heavily regulated, they cannot be endorsed. This has been a real problem for financial advisers. Do not endorse your stock broker, insurance agent, fee based financial adviser…you create problems for them!

Do you want your connections to be prompted to endorse you? WOW that is a tough one. I have so many endorsements that the answer is probably no but…I am not sure on this one. I will leave the box checked for the time being.

This is one box that I will uncheck. I no longer want to be harassed to endorse my connections.

If I want to endorse someone I will explicitly go into their profile and endorse them. I have to do the same to make a recommendation.

If someone endorses me I still want know. Specifically, if they endorse me for a skill I do not possess I really want to know about it.

 Reorder Your Skills

It is a subtle change but you can now re-order your skills. Bring the skills that you want to LinkedIn endorsements to the top. This has two effects:

  1. Your connections will be prompted for the skills at the top of your list
  2. You will come up hirer is search rankings for the skills that you want to be found

Other LinkedIn Changes

There are a lot of other changes other than LinkedIn Endorsements that are coming.

 New LinkedIn Inbox

The inbox has been enhanced to be easier to use. For more information check out LinkedInExpert’s post.

New LinkedIn Groups Page

If you used the LinkedIn groups page in the past it has been fairly clumsy going in between groups. Now it has been greatly streamlined.

New LinkedIn Group Digest E-Mail Formats

If you belong to LinkedIn groups you may have noticed the changes to the digest e-mail formats. LinkedIn is currently beta-testing several formats and we will see which one wins.

LinkedIn Publisher

LinkedIn is opening up their publishing platform to everyone. Today, it is only for key influencers. They are slowly opening this up to everyone. Currently, you have to apply for early access. I applied several weeks ago and am still waiting for access.

LinkedInChat Tweetchat

If you want to stay up to date on changes to LinkedIn, participate in the weekly Tweetchat called LinkedInChat. This tweetchat is run by my friend Viveka von Rosen, aka @LinkedInExpert.  Her trusty sidekick, Steve Cassady, @SteveCassady is always there to assist.

I know the changes are happening fast and furious on LinkedIn right now. Hopefully, this update helps you keep up with how to create, manage and promote your personal brand.

This post is part of a weekly series on the Personal Branding Blog.

You can read the original post on the Personal Branding Blog.

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Check out the BoomerJobTips Page for the latest curated content relating to baby boomers.

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Marc Miller Career Design Specialist

‘Court’ a Hiring Manager Without Seeming Like a Creep

Use LinkedIn to get on the radar of your target companies.

LinkedInIn the professional world, much of what is experienced is passive recruiting – where recruiters are out looking for talent among those who are already employed (and not job-seeking). This practice is similar to being courted, which produces good feelings. Though one may still turn down the offer, the fact remains – it is still nice to be pursued.

(This article originally appeared on US News Money and Careers Section February 27, 2014)

Many professionals are starting to take overt actions in preparation for this “courtship.” They begin by asking which companies they would like to be a part of and which cultural dynamics line up with their own.

Build a target list of companies. The first preparatory step is to create a list of companies that hire candidates with your skill-set. Which companies might hire you?

Utilizing LinkedIn’s advanced search helps many people research applicable job titles, highlighted skills and referenced certifications. An example of this is a project manager who has PMP certification. He or she can generate a LinkedIn advanced search where the last name contains PMP while at the same time specifying the desired location using zip code.

Look at local business journals and newspapers for their annual best places to work reports. Investigate these lists carefully, as a company that is great to work for today may not be one tomorrow. Company culture is an ever-shifting dynamic, and many who have worked at these places would not agree that they are ideal. There is a reason why “past performance does not necessarily predict future results” is a popular sentiment.

Vet the target list. A list is not worth much unless it’s acted upon, so the next step is just that. Connect with a target company’s current employees by requesting lunch or coffee meetings. Try to gain a clear understanding of their satisfaction. They may even be willing to introduce you to their colleagues.

Conversely, it is worthwhile to also speak to people who have left the company. Finding these people on LinkedIn by using advanced search and selecting “past but not current” in the company field makes this process easy. These folks are often the most honest about company culture, and are therefore worth the time and effort to pursue.

Remember that building a company list takes time and periodic re-evaluation. Contact lists should be grown with care and precision, adding to them maybe once every week or two.

Take this concept even further by asking for an introduction to the company recruiter. The above steps should be taken when one is not looking for a job, thus creating a more open conversation flow. The whole point is to broaden your network now so that you know where opportunities may exist in the future.

Promote a personal brand. The next step in this process is to promote a personal brand. Who needs to know that you know your stuff? When answering this question, also consider where people spend time on social media. It might be Facebook or Twitter, and don’t forget the professional value of LinkedIn. Most professionals and companies have profiles on this website, and this fact, combined with the extensive advanced search capabilities, makes LinkedIn an incredibly helpful tool in sharing personal brand. It’s wise to join the same groups that people on your list have joined, so that you may contribute actively and establish yourself as having the character and vision your personal brand exemplifies.

Twitter’s list feature is also good for tracking the activity of those with whom you care to associate. Systematically retweet and favorite some of their compelling content. In this manner, you will be noticed without being considered a stalker.

This concept of being where your target list of people are is no different than how teens hang out where their friends or crushes are. It improves the chances of being noticed in a less aggressive manner. You don’t want to appear to be a jerk.

Hiring managers at your target companies will learn that you know your stuff. This is a slow, methodical process. There is a tremendous parallel between finding a date and finding a new job. We all want to be asked out.

Marc Miller Career Design Specialist

(This article originally appeared on US News Money and Careers Section February 27, 2014)

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3 Key Elements of your LinkedIn Photograph

LinkedIn Photograph

LinkedIn PhotographYour LinkedIn photograph is the first thing that most people notice when they view your profile. It also shows up next to your name and headline when people conduct searches on LinkedIn. It is often the number one factor in whether people click to view your profile.

What does your LinkedIn photograph say about you?

What does it say about your personal brand?

Let’s discuss three key factors of your photograph to consider in establishing your personal brand.

Framing and clothing

Consider what you want people to see in your photograph:

Do you want people to see your whole upper torso or do you want just a headshot? If you want the whole upper torso, the selection of clothing is much more critical. If you are someone who, like myself, does not have taste in colors, find a professional or a friend who can help you select an appropriate outfit.

You need to understand the physical characteristic of the LinkedIn photograph. The photograph should be square and be a maximum of 4MB in size. If the photograph is not square, you will be given an opportunity to crop the photo.

What do you want to appear in the photograph? A good example is the photograph in my LinkedIn Profile.

The original photograph was taken of me from the waist up and was not square. Therefore, I cropped it to show with as much of the upper torso as possible. I am quite tall, 6’4” and thin. I want you to get a good feeling when you see the picture.

Scott IngramAnother example is the photograph of my friend Scott Ingram. Notice that the photo is a tight shot of Scott’s face. Also, notice the angle—Scott is looking up at the camera. Scott is an expert sales person and wants to appear approachable.

Nando PhotographAnother example is my friend Nando Cabán-Méndez. Nando is a creative, and his picture conveys that. Not everyone likes this photo, but it attracts those who he wants as clients. Plus, I can actually recognize Nando when I meet him in person. This is a critical factor in choosing the photograph you use on LinkedIn. Do not over edit your photograph on Photoshop!

Background

What background do you want?

Do you want to appear to be outdoors?

Do you want to appear to be in a crowd?

My LinkedIn photograph was taken on a green screen. I actually have three backgrounds that can be interchanged. The background has an easily recognizable bridge in Austin Texas. Most who live in Austin will immediately know this was taken in Austin. Do you want to create a feeling that you are in some location?

I also have backgrounds of concrete and wood paneling. Be careful that your outfit will need to be compatible with each background.

Chin line

The ultimate factor in whether you will look good in your LinkedIn profile photograph is your chin line. You do not want any double chins and wrinkles.

I know, I know—you are saying, “Really, chin line?” Stay with me on this point.

Watch the video – It’s all about the Jaw!, which is about 15 minutes in length, to learn from Photographer Peter Hurley, about how to make your chin line look great.

Use your LinkedIn photograph to put yourself in a position that makes the kind of impression you want to project through your personal brand.

What are you next steps?

How do you want to be branded by your photograph?

This post is part of a weekly series on the Personal Branding Blog.

You can read the original post on the Personal Branding Blog.

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Check out my book which is available on Amazon.com!

Repurpose Your Career: A Practical Guide for Baby Boomers

You can also download my latest whitepaper Personal Branding for Baby Boomers – What It Is, How to Manage It, and Why It’s No Longer Optional!

Check out the BoomerJobTips Page for the latest  curated content relating to baby boomers.

Join us on the BoomerJobTips LinkedIn Group

Marc Miller Career Design Specialist

Finding Keywords to Manage Your Career [Video]

KeywordsEveryone talks about keywords but how do you find them?

How do you know which keywords you should be using in your LinkedIn profile and other social media profiles?

The keywords you want to use are those keywords that recruiters and hiring managers are using in LinkedIn and Google searches.

First, what are the keywords and keyword phrases your target companies, industries and/or profession are using today? These keywords and keyword phrases can change over time. You need to perform research on keywords on a regular basis.

The method I recommend is using word cloud tools like Wordle and Tagcrowd. Word cloud tools take all the text you enter and make a visual image with the words. The largest words are the ones that make a pretty picture from the text you enter. The most common words will appear larger in the picture.

Where do you get the text?

If you are looking for a job, cut and paste all of the text from a job description into the word cloud tool. Reduce the number of words to use in the word cloud to ten. You will now have a picture of the most common words that the company used. Good chance those are the most important words to that company.

Now you need to go back into the original text and search on how these words are used. What exact keyword phrases did the company use?

Watch this video to see a demonstration on how to find keywords in a job description.

Clearly, management was the most common word. The most common phrases were learning management system, and project management. Follow this same procedure on at least the top five words in each job description. Find at least five job descriptions for similar positions to see if there is a pattern within the industry.

You can use this same process on:

  • Corporate web pages
  • Marketing collateral
  • White Papers
  • Facebook pages
  • Corporate LinkedIn Pages and Posts

You are looking for the language that your target audience is using. You should come up with a list of keywords and keyword phrases that you can use in your LinkedIn profile and other social media platforms. Basically, you’re giving them exactly what they’re looking for!

How do you know your keywords are working?

If you buy the most inexpensive LinkedIn premium business plan, you will be able to see the search terms that users are using to find your profile. Often you can get the first 30 days free.

Seed the keyword phrases that the companies you’re interested in are using into your own your LinkedIn profile. Periodically, check LinkedIn to see if there is any change in the search terms that your profile is found with.

I recommend you to re-evaluate your keywords at least once a year. Make note of any shift in keywords that your target companies, industries and/or profession are using.

Have you looked for keywords before?  Have you looked for keyword phrases? 

Will you now?

How will you use keywords to manage your career?

This post is part of a new regular series on the Personal Branding Blog.

You can read the original post on the Personal Branding Blog.

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You can also download my whitepaperDon’t Retire Even If you Can and What to do Instead – A Baby Boomer Manifesto

Check out the BoomerJobTips Page for the latest  curated content relating to baby boomers.

Marc Miller Career Design Specialist

94% of companies are using social media to recruit

Social MediaAre you on Social Media for your career?

Social Media has become the predominant way companies promote their brand and find candidates.

Jobvite just release their e-book Jobvite’s 6th Annual Social Recruiting Survey Results.

There is a lot interesting data in this report.

  • 94% of recruiters use or plan to use social media in their recruitment efforts
  • 78% of recruiters have made a hire through social media

The key take away is you need to be promoting yourself on Social Media to properly manage your career.

Which social media platforms should you be on?

Surprise, surprise the top platforms are LinkedIn, FaceBook and Twitter! However, LinkedIn is used 94% of the time!

Social Media Platforms

The difference is LinkedIn is used in the hiring process and Twitter and Facebook are used more for brand awareness!

Recruiting FunnelCompanies are using Twitter and FaceBook to promote themselves. Where you need to be as a candidate is on LinkedIn.

What should you posting?

Please understand that when you post to social media it is publishing to the world. Even if you keep your social media settings locked down, your friends can always pass on what you wrote.

93% of recruiters are likely to look at a candidate’s social profile!

Candidates Social ProfileI recently had a client who tweeted about his politically views on Twitter. They were not radical but pretty out from the center. I warned him that there may be certain people that will not want to buy his products because of those tweets.

I do not post anything about my views on politics, religion or just about anything else related to my personal life.

Oh by the way spell check your posts!

Use Social Media for Referrals

The report says the best quality candidates come from referrals, social media and then the corporate website.Referrals

Therefore, when you learn of a position seek out people in your network who can submit your resume! This is why you need to strategically network to build relationships ahead of time in your targeted markets.

Conclusion

Whether you like it or not Social Media recruiting is here to stay. Please take the time to download  Jobvite’s 6th Annual Social Recruiting Survey Results.

What is stopping you from developing a social media strategy for managing your career?

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Check out my book which is available on Amazon.com!

Repurpose Your Career: A Practical Guide for Baby Boomers

You can also download my whitepaperDon’t Retire Even If you Can and What to do Instead – A Baby Boomer Manifesto

Check out the BoomerJobTips Page for the latest  curated content relating to baby boomers.

Marc Miller Career Design Specialist

Connecting on LinkedIn is Like Asking for a Date

Connecting on LinkedIn is like asking for a dateConnecting on LinkedIn is like what?

Have you considered that when you are connecting on LinkedIn you should follow the same rules that you used when you asked for a date?

I have been married for over thirty years. I only vaguely remember those awkward feelings when asking for a date. I do remember that I did not want to be rejected, ignored or dumped.

When you are connecting on LinkedIn, consider the following:

  • How do you know this person? Did you meet at a conference or meeting? Did you read an article on their website? Did you comment on their blog? Is it a personal or a virtual relationship?
  • Why do you want to create a connection on LinkedIn with this person? Do you want to network with this person? Do they work at a company that you are targeting? Can they introduce you to decision makers? Can they help you get your next job? Do you think they are doing interesting work and would like to connect personally?
  • Is there anything you can do for them? People rarely do this but if there is something reciprocal in nature to the connection mention it.

Why are you asking for the date… eerr.. connecting on LinkedIn?

How do you know the connection?

When you connect you have seven options for categorizing the connection.

  1. Colleague – You work with now or did work with the person in the past. Folks be honest.
  2. Classmate – We went to school together or at the very least went to the same University.
  3. We have done business together.
  4. Friends – Pretty obvious
  5. Groups – We belong to the same LinkedIn group.  This is a very powerful way to connect.
  6. Other – You will have to provide the connection’s e-mail address.
  7. I do not know xxx – If you specify this you will get a nasty pop up message saying “Invitations should only be sent to people you know personally.

Use the one that is true and honest.

When you ask for a date you know you should be authentic and put your best foot forward. When connecting on LinkedIn be authentic!

Do not tell me we worked together when we have not! Do not tell me we are friends when we just met for two minutes at a networking event.

What if none of them are true?  What if you just met at a conference very briefly, you work at different companies, you did not go to the same school and you do not have any groups in common?

I use the most powerful aspect of LinkedIn – LinkedIn Groups

I just met Mary at a conference and I have her business cards with her e-mail address, I could connect with her using the friend option and explain where we met.  Well that is not really true.

Would I call up Mary and tell her I was her friend? That is like going immediately to a second date and skipping the first date.

What should I do instead, is check out Mary’s LinkedIn profile to see what groups she participates on LinkedIn. I will typically pick two groups that makes sense for me to belong and join them.

Why two groups?

I do not know how long it will take to be approved.

Once I have been approved to one of her groups, I will write a connection request like the following:

Mary,

It was great meeting you at XYZ conference. (notice I specify where we met). I looked at your profile and saw that you belonged to ABC LinkedIn group. I just joined this group. It looks like I can learn a few things and contribute a bit in the group.

I look forward to meeting you again and corresponding about EFG (whatever we talked about at the conference). I would enjoy continuing the conversation. (Give Mary a reason to stay engaged)

Please accept this invitation to connect.

Marc Miller

This invitation quickly tells Mary:

  • Where we met
  • What we have in common
  • Gives her a reason to stay connected
  • I am a real person and not just sending out SPAM

This is using the same tactics that men have used for years. If you want to meet a girl, you hang around those groups, classes, clubs,… where the girls you want to meet congregate. In this case, you join a LinkedIn group.

I am dropping all of the little hints that I like you and would like to get to know you. I want to go out on a date….eerrr… I want to network with you.

If she has no groups that makes sense to join then connect as a friend but explain that in the connection request.

Be authentic, personable and most importantly tell me how we know each other!

If you want a date, …errr… connecting on LinkedIn, then you should behave just like you are asking for a date!

Give it a try and let me know how it works!

This post is part of a new regular series on the Personal Branding Blog.

You can read the original post on the Personal Branding Blog.

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Check out my book which is available on Amazon.com!

Repurpose Your Career: A Practical Guide for Baby Boomers

You can also download my whitepaperDon’t Retire Even If you Can and What to do Instead – A Baby Boomer Manifesto

Check out the BoomerJobTips Page for the latest  curated content relating to baby boomers.

Marc Miller Career Design Specialist

Promiscuous LinkedIn Connections and Your Personal Brand

connectionsPromiscuous Connections?

Yes, you heard me right, promiscuous connections.

I got the term from LinkedIn Director of Insights James Raybould. He was on a video talking to a recruiter who complained of getting endorsements from people he had never worked with and didn’t know at all.

James Raybould’s response was “You have promiscuous connections.” In other words, this recruiter connected with anyone.

By the numbers

LinkedIn advises you only connect with people you know personally. But when you first get your LinkedIn account, your numbers look so puny. Those people with 500 connections look so influential. It’s tempting to beef up the numbers and, especially if you don’t meet new people all the time, fudge the lines of who you “know.”

But here’s the question: What is the purpose of your LinkedIn profile? If you’re a business owner, it might be to become visible to prospective clients, partners and vendors. If you’re working for a company, it might have the same purpose, except that you’re representing your company. If you’re looking for a job, it’s to highlight your skills and connect you with people who might be able to help.

So you should decide: What is your profile supposed to do and who should you connect with that will help it serve its purpose? Probably that doesn’t mean sending invitations to total strangers in other industries, or accepting them. That would be promiscuous connecting.

I am an author. My book Repurpose Your Career – A Practical Guide for Baby Boomers was published in January, 2013. I was recently on a book publishing webinar run by social media guru and published author Guy Kawasaki. Guy said you want as large as a following as you can get on Social Media. In order to promote a book you will want a large following.

Hmmm…. This makes sense. Does that mean that in some cases promiscuous connecting is fine?

What do you think when someone has thousands of connections?

When someone has tens of thousands of LinkedIn connections, can you go to them for an introduction?

What do you think when they are connected to controversial figures?

Here are some options

On LinkedIn, if you haven’t met the person either online or offline and you receive a connection request, search for a button (it’s very hard to find) that says, “reply but do not connect.” Ask the person if you’ve met before or if they can tell you why they want to connect. If they have a good answer, go ahead and connect.

What about other social media platforms?

Some people connect with everyone they meet on Facebook. Some only with close friends or family. Me, I connect with people I’ve personally met and ignore requests from people I haven’t.

It’s the same with Twitter. Some people follow everyone who follows them and some people who don’t. I use Twitter to promote my business, so as long as you tweet in English, the only language I speak fluently, and are not pornographic in your tweets, I will follow you back.

I struggle with Google+. I use it to promote my business, too. When someone “circles me” and I cannot classify their profile to put them in an existing circle, I place them in the circle called “huh”. As long as they speak English, I connect with them.

So when it comes to promoting my business, I don’t really care who you are as long as you might buy my book or hire me. I’m pretty promiscuous. But Facebook is personal and I’m definitely not.

What do you think of people with hundreds of “friends” and “connections” ? Do you think, wow that person is popular and influential or that person is promiscuous? Does having a lot of connections promote your personal brand?

What do you think?

This post is part of a new regular series on the Personal Branding Blog.

You can read the original post on the Personal Branding Blog.

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Check out my book which is available on Amazon.com!

Repurpose Your Career: A Practical Guide for Baby Boomers

You can also download my whitepaperDon’t Retire Even If you Can and What to do Instead – A Baby Boomer Manifesto

Check out the BoomerJobTips Page for the latest  curated content relating to baby boomers.

Marc Miller Career Design Specialist

LinkedIn Endorsements and Promiscuous Connections

LinkedIn Endorsements and Linkedin-3D-256Promiscuous Connections

Yes, you heard me right, LinkedIn Endorsements and promiscuous connections.

What the heck is a promiscuous connection?

I did not dream this up but LinkedIn Director of Insights James Raybould used this terminology in the following video.

Go to 30 seconds into the video to get James Raybould’s explanation of LinkedIn Endorsements and promiscuous connections.

LinkedIn tells us that we should connect only with people we actually know.

Do you connect only with people you know?

I guess it is how you define knowing someone.

I try to connect with people I have actually met. Notice I said I try to connect with people I have actually met.

Do I connect with others? Sure. I serve on the board of directors for Launch Pad Job Club. I offer to connect with anyone involved in the group who is looking for a job. Do I know everyone I connect with? No.

So I have a few promiscuous connections.

Does that make me a bad person? I hope not.

(More: LinkedIn Endorsements – What the heck are these?)

LinkedIn Endorsements

If you watch the video, the concept behind endorsements is you will receive endorsements from well known sources. People who actually know you.

Have you been receiving endorsements from people you do not know or promiscuous connections?

(By the way, this is the first time I have ever used the word promiscuous in a professional manner!)

I have recently received a bunch of endorsements from a recruiter, that I talked to 7-8 years ago. We really do not know one another. More importantly he is endorsing me for skills not listed in my profile. (By the way, I have a phenomenal memory for people. I can even tell you why I talked to him, and the position I was applying for. I have over 1,500 connections, and I can tell you my relationship with over 90% of them. I am not typical!)

What can I do?

  • Hide the endorsements
  • Send him an e-mail or InMail and please ask him to stop
  • Remove the connection

If he had not stopped, I would have removed the connection.

I did not accept the endorsements for skills that were not in my profile.

What would you do?

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Repurpose Your Career: A Practical Guide for Baby Boomers

You can also download my whitepaperDon’t Retire Even If you Can and What to do Instead – A Baby Boomer Manifesto

Marc Miller Career Design Specialist

How do I get more views of my LinkedIn Profile? Part III

How do I get more views of my LinkedIn Profile?LinkedIn Profile Views

In my last two posts, I talked about posting good content on LinkedIn consistently and making sure the content is visible to the audience you want.

Let’s address a method to get people at your targeted companies to look at your LinkedIn profile.

Step 1 Connect with Recruiters

You will always want to send LinkedIn connection requests to recruiters at your target companies.

Recruiters are connected to most of the employees in their company. When you connect with a recruiter you become a 2nd degree connection to most of the employees in your target company.

Read the following blog posts on connecting with recruiters:

Step 2 Verify what others see when you look at their profile

When you look at a profile, the profile owner will see one of three possibilities.

Below are three people who visited my profile.

WhoVisitedMyLinkedProfileSelectWhatOthersSee

The first is where I see the persons full name, picture and access to their LinkedInprofile.

The second is where I am given a hint at who it is and I can display a list of possibilities

The third is totally anonymous.

We want #1 for ourself. We want people to see that we looked at their LinkedIn profile.

You change this back in the LinkedIn settings that I showed you in the last blog post , but this time Select what others see when you’ve viewed their profile.

Step 3 Systematically look at profiles at the target company

Now the trick is to select a group of individuals in the target company that you want for them to look at your LinkedIn profile.

Every few days, view one of their LinkedIn profiles. Be consistent and check multiple times a day to see whether they have looked at your LinkedIn profile.

DO NOT STALK!

Rotate through your list. Be systematic. Do this at most every other day. Look at just one LinkedIn profile a day.

When someone looks at your LinkedIn profile send them a LinkedIn Inmail or a connection request stating that you saw that they looked at your LinkedIn profile, and you would like to ask them some advice.

This is a step in the AIR, Advice, Insights and Recommendation method that I wrote in a post last year.

The point is to engage them in a dialog and using the ploy of looking at their LinkedIn profile to get them curious enough to look at yours!

Will this always work? NO!

A lot will depend on how they use LinkedIn.

Give it a try!

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You can also download my whitepaperDon’t Retire Even If you Can and What to do Instead – A Baby Boomer Manifesto

Marc Miller Career Design Specialist