The Art and Science of Using LinkedIn Series

LinkedIn is often referred to as the Adult Facebook. In the last few years, LinkedIn has matured to become the defacto business social media platform. These sessions will focus equipping you with skills you can also transfer to other social media engagements.

We will be offering a series of workshops over the coming year for both Small Business and Professionals who want to leverage the power of LinkedIn and other social media.

Marc MillerThe Art and Science of Using LinkedIn for Small Business

Are you a solo-entrepreneur, partner in a small business or a business owner with less than 10 employees?  This workshop is for you.

This hands-on, four-hour seminar will teach you:

  • The anatomy of a successful personal profile, including LinkedIn applications
  • How to manage your activity feed and control the reach of your activity broadcasts
  • How to mine the activity feed for valuable information about your connections and potential customers
  • How to leverage LinkedIn groups to cultivate business relationships and promote your brand
  • The Art of Connecting using simple techniques

Next sessions will be announced during the summer of 2012:

The Art and Science of Using LinkedIn for Small Business – Advanced

Are you a solo-entrepreneur, partner in a small business or a business owner with less than 10 employees?  This workshop is for you.

This hands-on, four hour seminar will teach you:

  • Setting up your corporate profile
  • SEO enabling your personal and corporate profile
  • Using LinkedIn groups to promote your blog and website
  • In depth application integration

Coming in 3Q 2012

The Art and Science of Using LinkedIn for Career Management

Are you a professional who wants to manage their career and not wait for opportunities to simply appear? This workshop is for you!

This hands-on, six hour seminar will teach you:

  • Keyword research – Learn how to find the keywords that will enable you to be found
  • The anatomy of a successful personal profile, including LinkedIn applications
  • How to manage your activity feed and control the reach of your activity broadcasts
  • How to research companies and strategically network your way into a job
  • How to research individual managers and cultures in an organization
  • How to leverage LinkedIn groups to cultivate business relationships and promote your brand
  • The Art of Connecting using simple techniques

Next session:

Coming in 3Q 2012