Baby Boomers – Who is going to write your Brand Story?

It is interesting how certain posts will generate comments and conversations that get you thinking. My last post called Baby Boomers and your Brand Story did just that.

I am presenting at Network In Austin event on July 9th.  My talk will be called Creating a Professional Brand that People will Remember using LinkedIn. In a discussion with Scott Ingram, founder of Network in Austin, about his Personal Brand, Scott mentioned he hates writing his own bio for speaking events.

Carol Ross, who I referenced in the post, wrote in a comment that she gets her client to write the first draft and get an outside writer to complete.

I have worked with multiple clients on their brand story.  The result is it almost never gets completed.

Why do you think it never gets completed?

We do not see ourselves the way other people see us.

I sure do not.  I have worked a lot on self awareness in the last few years. In using the Birkman assessment it has become very clear that many of my clients do not see themselves as other people see them.

Do you see yourself the way other people see you?  Have you ever asked?

How can we overcome this?

Read what other people say about you.  This is the great thing about LinkedIn recommendations.  Go read them and look at the vocabulary people use to describe you.

If you are a small business owner, read your customer testimonials for vocabulary, feelings and intonation.

Write the first draft and then get someone else to write the rest.  It has to be someone who you trust.

It does not have to be a paid writer but ….. I prefer to pay people for excellent work.

How about coming and hear me speak at Network In Austin on July 9th? If you are a writer, photographer or image consultant please come and introduce yourself to me before hand.  It will be worth your while.

What is your deadline to complete your brand story?

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The first iteration for the Cure for Career Insanity completed on Tuesday. Read what one of the first participants said

I found this course to be very helpful in taking the first steps to identify what you are looking for in a new job or career.  I liked the variety of resources, such as the worksheets, private LinkedIn Group, and the recording of the sessions, which were available to the group members.  The most useful resource to me was the worksheets because they are full of notes and comments that I gathered during our discussions in the webinar sessions.  I plan to reference them from time to time during my career search.  I recommend this course to anyone who wants to make a job or career change and doesn’t know where to start because this course gives you the tools to start the process.

I am in the process of scheduling  the next round of the Cure for Career Insanity. The first people who sign up will help pick the actual dates for the next session. Go the the Cure for Career Insanity page or just click here to put your name on the list for the next session.

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Marc Miller Career Design Specialist